Uses 2 colors opposite of each other on the color wheel
Complementary
Red, yellow, and blue
Primary colors
The pure color at the base of all variations of color
Hue
Relaxation/calmness
Horizontal
Look and feel
Texture
1 hue with variations in value and intensity
Monochromatic
Orange, violet, and green
Secondary colors
Lightness or darkness of a color
Value
Energy
Diagonal
repetition of design in an orderly manner
Pattern
Only variations in white,black, grey, and brown
Neutral
Red-violet, blue-violet, and yellow-green
Tertiary colors
Darker version of a color
Shade
Curved
The most important element of design
Color
3 colors equally spaced on the wheel (every 4th hue)
Triadic
Red, red-orange, orange
Warm colors
Lighter version of a color
Tint
Most basic element of design
Line
Visually crowded
High mass
Uses a single hue with neutrals
Accented neutral
Green, blue- green, and blue
Cool colors
Brightness or dullness of a color
Intensity
Height, strength, dignity, and stability
Vertical
Simple, minimalistic
Low mass