This type of native advertising is often found at the bottom or right rail of publisher sites and is called out by notations such as “Promoted Stories” or “You may also like”.
What is content recommendation widgets?
100
Clients looking to buy video generally buy on this pricing model.
What is CPV?
100
The headline tactic that peforms 2x better than a branded headline.
What is unbranded?
100
This is often known as the best performing data set for any client.
What is First Party or Client's Own Data?
100
This is the year NTV was founded.
What is 2010?
200
According to the IAB these placements live in the content well or feed of the publisher and click out to the brand’s site.
What is Linked – Infeed?
200
These are the two types of native video units accessible across our publishers.
What is Inline & Expandable?
200
Peformance improves by this much when clients take advantage of Automated A/B Optimization.
What is 5x?
200
One brand saw their conversion volume increase by this amount when retargeting NTV'S data set.
What is 2x or 100%?
200
NTV's very first sales person.
What is George Carney?
300
One of the largest publishers in the world, this company shifted to only selling “native” placements. They utilize data targeting and generally do not layer contextual targeting.
What is Yahoo?
300
These video assets are not recommended for our video execution.
What are Pre Roll Assets?
300
Content with 11+ headlines see this click through rate on average.
What is 1.3%?
300
This is the first DMP with which we are integrating.
What is BlueKai/Oracle?
300
The hot sauce our CEO cannot live without.
What is Sriracha?
400
This company is also partnered with Vivaki and specializes in image based native.
What is TripleLift?
400
This is when the native video is engaged with but does not count toward Youtube views.
What is Autoplay?
400
Brackets in Headlines drive up CTR by this much (+/- 5%).
What is 38%?
400
These are two DMPs which we are not yet integrated with.
What is Neustar, Turn, Adobe, eXelate, Lotame, RocketFuel, Audience Science? [any two]
400
NTV's current employee headcount is this number.
What is 73?
500
This native platform touts themselves as “The catalyst that enables Agencies, Trading Desks, Brands, Direct Publishers and SSPs to perform better by programmatically aligning each others needs."
What is Bidtellect?
500
This is the recommended amount of time the video content should be when executing native video.
What is 1-3 minutes?
500
1800 Contacts saw their CTA rate increase by this much when they removed branding.
What is 35x?
500
These are three uses of RTG/DMP pixels on the native landing page.
What is Retargeting, Sequential Messaging, Audience Segmentation, Audience Analysis? [any three]
500
Prior to our most recent name change to NTV from PostRelease, we were briefly known as this.