Low Price
Cultures & Values
People & IKEA Brand
Product Range
Supply Chain
100
Who are the many people
A. Consumers
100
What IKEA company designs and develops the IKEA product range?
IKEA of Sweden AB
100
What statement best describes the IKEA Culture?
Togetherness
100
What term describes low costs in all areas of the IKEA operations?
cost-consciousness
100
What phrase describes the IKEA Brand identity?
typically Swedish
200
What is the framework for the desigh, production, distribution and sale of IKEA products?
the IKEA Concept
200
What does pricing the IKEA way mean?
offer substantially lower prices and still make a profit.
200
What are the IKEA Values?
IKEA values are based on values common in Smaland
200
What is the main target group for IKEA retailing?
families with children.
200
What is the main sales tool for the IKEA product range?
the IKEA store
300
What symbol best reflects the IKEA values?
The stone wall
300
What IKEA characteristic includes form, function, quality, sustainablilty and low price?
Democratic design
300
What makes up the IKEA brand?
peoples perception
300
What is the main tool that IKEA retailers use when setting prices for the IKEA range?
the product mix
300
What does the 18 commiments mean ?
Being committed to deliver the same throughout IKEA
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