Chapter 1-3
The value that a producer builds into its product
What is Invisible value
People, groups, and organizations that “hold a stake” in an enterprise and are affected by the conduct of people in that enterprise.
What is Stakeholders
A joint state and federal public health insurance program for specific categories of the po
What is Medicaid
Aims to enhance the health and well-being of a group or a population, not an individual.
What is relationship marketing?
The is similar to its mission, but it extends beyond vision statement
What is vision statement
(AHIMA) stands for....
What is American Health Information Management Association
Predetermined fees for specific categories of services, regardless of the time, materials/supplies, or personnel involved in delivering the service
Position the ability to influence someone else to take some action, regardless of whether he or she wants to do so, derived from the authority awarded to the influencer’s position
What is power by virtue?
Three types of conflict
What is Task conflict, Relationship conflict, Process conflict?
It consists of physician offices and clinics; freestanding and hospital-affiliated emergency and urgent care providers; surgery centers, pharmacies, dental offices, and therapy/rehabilitation clinics; and psychologists, counselors, and other mental and behavioral health practitioners,
What is ambulatory care
Physicians found that they had strengthened negotiating power over their reimbursement levels when they joined together and formed large bargaining groups
What is independent practice associations (IPAs).
The use of cost as an indicator of a product’s quality when true information regarding quality is absent; the belief that the more expensive a product is, the higher its quality
What is cost as a proxy for quality?
One key element of successful social marketing is to start with
What are target markets that are “ready for action"?
For the sender to transmit the information so clearly and perfectly and for the receiver to hear it so precisely that the receiver understands it exactly as the sender intended it to be understood.
Communicating information about an organization to the public to build understanding and support
What is public relations?
Ensuring that physicians engage with the hospital closely enough to admit their patients to it exclusively is
People who used healthcare services were never called or considered
Advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.
What is The mission of St. Jude Children’s Research Hospital?
Symptoms include wasted time and poor individual well-being
What is dysfunctional conflict?
the principal (patient) gives consent for the agent (caregiver) to have the authority and power to make appropriate decisions on her or his behalf
What is principal–agent relationship?
Five Ps of Healthcare Marketing
What is Physicians, Payers, Patients, the public, and the Presence of Politics
What is payer mix?
Defined as “the management of influence organizational politics to obtain ends not sanctioned by the organization or to obtain sanctioned ends through non-sanctioned influence means”
What is organizational politics?
Marketing managers should be mindful of mission and remain focused on their ability to problem solve.
What is Managing Conflict?