Trust the Flags
What is choose Januvia 2nd line to metformin instead of an SU.
The action for SU flags
What is a clarifying question for GIC flag
What is-if Amy/Angela’s eGFR were lower, would that lead you to choose Tradjenta over Januvia
To be valued by our customers as the premier sales organization, committed to helping improve the lives of their patients
What is Merck’s Chronic Care Sales VISION
Efficacy and affordability (commercial patients pay as little as $5)
What are the reasons why doctors choose Januvia instead of an SU for commercially insured patients?
The message flow for GIC flags (HINT-3 letters)
What is SEA
Strong A1C lowering
Established tolerability
Access
Renal efficacy, renal dosing and Access
What are the 3 reasons a physician should choose Januvia over Tradjenta for the renally impaired patient
GREAT stands for theses 5 behaviors
What are:
GRIT
Recognition
Execution
Adaptability
Team
The 2 patient profiles for the SU flag. Identify their names and/or occupation
Who are Carlos and Chris?
Chris is a postal carrier
Carlos is a delivery man
The field email resources for an SU flag.
What are:
Nauk/Arechavaleta
BEERS
DMCM access
Coupon email
Januvia does not have any drip interactions with CYPA4 inducers
What is a response to a GIC doctor who uses Tradjenta because it is convenient?
WWW
What is Where We Win?
The efficacy of both Januvia and glimepiride in the Arechavaleta study
What are
Januvia .54
Glimepride .47
HCPs with a disproportionate amount of high commercial volume associated with favorable access for Januvia, yet continue to disproportionately write SUs (>20%)
What are RYG 2018 flags?
As noted in their PI, strong inducers of CYPA4 may decrease the exposure and efficacy of Tradjenta.
What is a response to a GIC doctor who writes Tradjenta because it is convenient?
The A1C efficacy for Januvia when added to metformin in patients with a baseline greater than 9 in the Nauk study
What is 1.68
The resources for the GIC and SU flags.
What are:
Renal reprint carrier
SU reprint carrier
Coupon drive to WEB tear pad
DMCM commercial access
For digoxin, there was a slight increase in the AUC and mean peak drug concentration of digoxin with Januvia but no dosage adjustment is necessary
What is a fair balance response to a GIC doctor who uses Tradjenta because it is convenient?
Carlos’s patient profile on the e resource
What are
Uncontrolled on metformin
Concerned about hypoglycemia and weight gain
Has commercial health insurance