Visual Merchandising & Display
Elements of Visual Merchandise
Elements of VM 2
Fixtures & Displays
Kiosks & Props
100

What is Visual Merchandising

All physical elements that merchandisers use to project an image to customers.

100

Name 3 elements of an exterior of business.

logo, banners, windows, parking lots, windows display



100

How many entrances does a store usually have?

Two


100

Fixtures help display ____.

Merchandise

100

Kiosks are a type of _____ merchandising.

Point-Of-Sale

200

What is Display?

Visual aspects of presenting a product to a target group of customer

200

One main purpose of the exterior of a business


Distinguish itself from its competitors.

200

What is the purpose of Window Displays?

Initiates selling process, attracts customers and creates excitement

200

By creating a upscale business, it can _____ fixtures.

Enhance

200

Kiosk allow ______ product availability.

Immediate

300

What is one goal of Visual merchandising?

Create a positive shopping experience that will compel customers to return.

300

Name 3 elements of an exterior of business.

logo, banners, windows, parking lots

300

What are the four elements of store layout

Selling, storage, Personnel and customer spaces.

300

An example of open displays are?

Groceries(Multiple answers)

300

Props/Properties are classified as _____ and ______.

Decorative and functional

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