Visual Merchandising & Display
What is Visual Merchandising
All physical elements that merchandisers use to project an image to customers.
Name 3 elements of an exterior of business.
logo, banners, windows, parking lots, windows display
How many entrances does a store usually have?
Two
Fixtures help display ____.
Merchandise
Kiosks are a type of _____ merchandising.
Point-Of-Sale
What is Display?
Visual aspects of presenting a product to a target group of customer
One main purpose of the exterior of a business
Distinguish itself from its competitors.
What is the purpose of Window Displays?
Initiates selling process, attracts customers and creates excitement
By creating a upscale business, it can _____ fixtures.
Enhance
Kiosk allow ______ product availability.
Immediate
What is one goal of Visual merchandising?
Create a positive shopping experience that will compel customers to return.
Name 3 elements of an exterior of business.
logo, banners, windows, parking lots
What are the four elements of store layout
Selling, storage, Personnel and customer spaces.
An example of open displays are?
Groceries(Multiple answers)
Props/Properties are classified as _____ and ______.
Decorative and functional