Business Weekly
INFW
Whitley
North
Video
100

How many businesses does the Saturation piece reach?

Almost 13,000

100

What make us stand apart from our competitors?

Positive news, community news, saturation, direct mail vs on the driveway.

100

What zip code does this publication reach?

46725


100

Which paper reaches more of lake community houses out of the Northern papers?

The Herald Republican.

100

Who helps you process a video order?

Katie or DMC portal.

200

What is an add-on option to a Business Weekly print ad?

Online/Email blast ads or Book of Lists.

200

What 5 areas of Fort Wayne does this publication reach?

Aboite, Downtown, New Haven, Northeast, & Dupont

200

What publication can you add-on to reach more Whitley County readers?

Churubusco News

200

What is the lowest rate we can offer in the daily publications?

$8pci for B&W $10pci for color

200

Now through August, what special video rate are we offering?

5 pack for $1650

300

Who does this publication reach?

Subscribers all over Northeast Indiana who are business executives.

300

Combined, how many households do all 5 publications reach?

86,535 

300

What is the total distribution for this publication?

10,800

300

What sizes are offered in the 4-county publications?

Any combination of Column x Inches. (No 1col ads)

300

What are the 3 types of premium videos?

News Update, FAQ, and Company Intro.

400

What feature can you find in the Business Weekly each week?

Top List

400

Name an add-on to the INFW print ads?

Penny Saver, infw.com ad, email blast sponsorship

400

What is the ad deadline?

Friday

400

What 8 papers (daily & weekly) are distirbuted in the 4-county area?

The News Sun, The Star, The Herald Republican, Albion New Era, Advance Leader, Garrett Clipper, Butler Bulletin, & Smart Shopper.

400

How can the customer personalize their video?

They can choose the spokesperson, the attire (can even send their own logoed shirt to be worn), coloring, images, B-roll, etc.

500

What are the counties that we serve?

Allen, Adams, DeKalb, Huntington, Kosciusko, LaGrange, Noble, VanWert, Wabash, Wells, & Whitley.

500

How many mailboxes does the Penny Saver reach?

73,362

500

Who is the editor?

Nicole Minier (side note, she is a native of this area)

500

What days do we NOT insert preprints in the daily publications?

Monday & Friday

500

What are the 3 types of videos we offer?

Recruitment, Retail, Premium

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