Satisfying Customers
Creating, planning communicating, delivering the idea, pricing, promotion and distribution of ideas, good and service to create an exchange that satisfies individual and organizational objectives that have value for customers, clients, and society at large
What is Marketing?
The ultimate user of a good or service
Who is the consumer?
The use of online social media as a communications channel for marketing messages
What is social marketing?
Identifying customer wants & needs, Designing products that meet those needs, Making the products available when and where customers want them, Providing after-sales service and following-up
What are ways to create customers?
consumers, business buyers, sellers, investors, and community residents
Who are Stakeholders?
Marketing messages transmitted via wireless technology
Something that is required
What is a need?
Group of people with sufficient purchasing power, authority, and willingness to buy
Who is the Market?
Buyer–seller communications in which the customer controls the amount and type of information received from a marketer
What is interactive marketing?
Something that is greatly desired
What is a want?
The group of people toward whom the firm directs its marketing efforts and merchandise
Who is the target market?
The word of mouth messages that bridge the gap between a company and its products
What is Buzz Marketing?
The usefulness or benefit consumers receive from a product
What is the utility?
age, gender, specific interests, family structure, income and social class, race & ethnicity, geography
What are demographics?
The use of online social media as a communications channel for marketing messages
What is social Marketing?