stage of decisions. 4-3
stage 1:
the typical purchasing process when the consumer recognizes that a need exists
focus group facilitator
facilitator is someone who helps a group of people understand their common objectives and assists them to plan to achieve those goals without taking a particular position in the discussion.
The most difficult type of competition
Pure competition
do non profit organizations operate on the profit motive
no
Stage 2:
Once a need is recognized, the consumer becomes interested in finding a solution
marketing research analysts
Market research analysts perform research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits.
a state of limited competition, in which a market is shared by a small number of producers or sellers.
Oligopoly
do non profit organizations need adequate recourses to provide to people in need?
yes, rely of fundraising
Stage 3:
When several choices have been identified, the consumer then gathers information and uses it to evaluate the choices
survey sales representative
Develops new prospects and interacts with existing customers to increase sales of an organization's products and/or services. Works with customers to find what they want, create solutions and ensure a smooth sales process.
what do companies that face intense competition need to do?
examine their marketing mix
what must non profit organizations be able to do?
convince people of value to invest
Stage 4:
When the consumer is comfortable with the evaluation, a decision is made
media research analyst
Media analysts carry out general quantitative and qualitative research to producemedia evaluation reports. These are then used to improve the effectiveness of marketing campaigns. There are few media analysis companies within the United Kingdom, making it a tiny, specialist area of employment.
What can pricing offer?
alternative methods of payments greater ease of obtaining credit
Stage 5:
The final step is to determine if it was the right choice
research and development manager
A research and development (R&D) manager performs a number of highly important roles within an organization. They are responsible for research, planning, and implementing new programs and protocols into their company or organization and overseeing the development of new products.
what can promotion provide?
more personalized or detailed information on a product or service