Clients
Name 5 clients that churned last year
BBC
Immediate Media
Student Room
Telegraaf
Hawkers
Timeout
RMG
Future Publishing
France TV
TicketMaster
Who is Emma Richards?
Ad Studio SE
Name 3 DSPs
MediaMath
Turn
Appnexus
DataXu
What are 5 sources of Value?
Unify
Enforce Consent
Segment and Enrich
Activate and Personalise
Gain Insights
What does RTB mean
Real Time Bidding
who are our 2 longest serving clients in UK
FT
News UK
What company did Laurie join us from?
Appnexus
Name 3 competitors to AdStudio
Adobe
Oracle
Marketo
Sprinklr
What was the first ever product that Krux offered clients?
Data Sentry
Put these in the correct order of when they are used:
Supertag
Tag Manager
DTC
Control Tag
Usermatch Pixel
1. Tag Manager
2. Control Tag
3. Supertag
4. Data Transfer Code
5. Usermatch Pixel
Which is the only Ad Studio client with services in UK?
M&S
What does JFK do?
3rd Party Business Dev for DMP
Name 2 CDP platforms
M Particle
Treasure Data
Tealium
Signal
Segment
What does SCV mean to a marketer?
Single customer view
What does ITP stand for?
Intelligent Tracking Prevention
Name 10 Publishers we have in EMEA
We'll count them :)
Name 5 members of the product team?
Raji Bedi
Ketaki
Andy Falkenstien
Gabe Joynt
Ali Leshik
Leili Rasouli
Jen Sommerville
Name 4 Marketing Cloud Studios
Ad Studio
Social Studio
Data Studio
Interaction Studio
Email Studio
Mobile Studio
Web Studio
What is a primary use case for persistant segments?
Suppressing converters
Targeting users who performed an action once
I have 2 laptops with 1 chrome browser each that i use, and 2 android phones, each with 5 apps on them. How many KUIDs belong to me?
4
Name all our Finnish Clients
Alma Media
Rabobank
Data Refinery
Ferratum
Fonecta
Posti
Sanoma
Stockmann
Name all the people who have worked on PSA
Barbara, Oscar, Stephen, Christian, Caro, Rafaa
Name 5 certified Data Solutions Partners
Accenture
Bearing Point
SilverPoint
Emark
PWC
What value do real time streaming segments provide a marketer?
To retarget in almost real-time a person who looked at a product on the open Internet to get them to convert.
Name 10 partners we User Match with
3rd party data providers
DSP's
SSP's
Adservers