About Nestlé
Where Nestlé originates from
Switzerland
Target market for Nestlé's new project
The UK
Name of NGO that provides fairtrade certification
Fairtrade Labelling Organization
Name of Nestlé's project
Nescafé Partner's Blend Initiative
Name the two types of coffee
Arabica and Robusta
Two countries where Nestlé sources their coffee from
El Salvador and Ethiopia
Name 2 Key Success Factors for Nestlé
1. Aligns with Nestle’s philosophy
2. Supports local community
3. Brand Recognition
4. Truthful to consumers
Most popular coffee in the UK market
Instant (Soluble)
Approx. cost of fairtrade certification process (producer)
$3,000 - $5,000
Name the most recommended alternative for Nestlé
Negotiate with fairtrade organization
Percentage of coffee consumed worldwide (hot beverages)
57%
Percentage of revenue invested back to fairtrade
2%