The IAB
What does the IAB stand for?
Interactive Advertising Bureau
What is the first step in establishing an interactive advertising campaign?
Establish your marketing strategy and goals
What was the first campaign we presented?
Carlsberg
How does interactive advertising effect customer feedback?
It creates real-time customer feedback and increases social media presence
Is the IAB Canadian?
No, it is actually based out of Washing D.C., however there is a Canadian branch.
What is one of the reasons interactive advertising is important for companies?
-Lasting impressions
-Personalization & strong targeting
-Fun way to interact with the public
-Ad recall
How many mentions did the Pepsi Max campaign have on Twitter, Facebook, and Youtube combined?
120,000 mentions
Is an interactive ad more or less expensive than a regular ad?
More expensive
What are three of the types of interactive advertising?
-Videos
-Quizzes
-Games
-Augmented reality
-Virtual reality
-Puzzles
-Physical structures
-Free samples
How much brand recall does interactive ads have?
41%
What was the reach of the Carlsberg ad?
60 million globally
Is word-of-mouth an advantage or disadvantage? Why?
It depends how it is used.
What is the overall goal of the IAB?
The educate and inform
What brand recall do regular advertisements have?
31%
What month did the Pepsi Max campaign win the "Innovative Campaign of the Month"?
March, 2014
Is there another disadvantage we haven't mentioned?
Open Answer
What is interactive advertising?
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.
At what step do you execute the campaign?
Step 7
What website did the Carlsberg campaign get featured on?
The Guardian
Is there another advantage we haven't mentioned that you can think of?
Open Answer