Homepage & Nav Bar
What was the old "Shop Now" button color?
White
What does PLP stand for?
Product Listing Page
What does PDP stand for?
Product detail page
What does SEO stand for?
Search Engine Optimization
What are the two new auxiliary pages launching in the next week?
/free-swatches and /free-shipping
Why is there a bouncing arrow now on the homepage?
Users weren't scrolling!
How many PLP's do we have now?
8
What are the 3 new buttons (not including Add to Cart) on the furniture PDP?
"Affirm Financing", "Free Swatches" and "Free Shipping"
True or False: It's good for SEO if you have 2 of the same word in one URL string
FALSE! This hurts your SEO and Google ignores your website.
ie: www.burrow.com/sofas-and-sectionals/sofas IS BAD!
www.burrow.com/nomad-fabric/sofa IS GOOD!
What vendor hosts our 3D images on each PDP?
Cylindo
Name all the NEW sections on the homepage.
Shop seating, How we do things here (+ icons!), Reviews, Swatches and Showrooms
Why did we create category PLP's (ie: Sofas & Sectionals, Loveseats, etc)
Customers already know what size they want, we made it easier for them to discover those sizes in different colors with different add-ons
What [brand] color was the old "add to cart" button?
Bonus! Why did the color change? And what is the name of the new brand color?
Charcoal
Bonus: The bright button tested to have a higher add to cart rate. Persimmon.
What is the new Pillows & Throws URL?
Bonus! Why was it changed and what was the old URL structure?
Bonus! For discoverability, accessories is searched ~50%+ more in home decor and furnishings than pillows. The old structure was burrow.com/pillows and was bad practice when including it with a pillow product in the URL
What are the four new changes on the Nav Bar?
Bonus! What was the order of the old Nav Bar?
New: Left aligned header, "About Us", "Free Swatches", Cart Icon
Old: Seating, Pillows & Throws / BURROW / Explore, Showrooms (Box Icon)
Name the major new elements on each PLP.
Bonus! Identify why these element were included
Customize Now CTA's, no hero image, arm height and color selection always showing.
Bonus: These were all done in effort to push the user to the PDP
Based on customer feedback, what are the top 5 value props and product information that needed to be incorporated on the new PDP's?
Bonus! Which one is also on the Pillow and Throw PDP's?
Reversible chaise, Product Dimensions, Scratch and Stain Resistant, Free Shipping, Free Swatches
How many unique URLs are in our entire site map? (Not including SKU strings)
Bonus! How many old unique URLs did we have in our entire site map?
115
Bonus! ~30
On the PDP, we now say: "Add On" next to the Chaise/Ottoman options. What did it used to say?
"Pair with"
How has the seating drop down changed?
New: "New" Call out, Shop by furniture categories and collections.
Old: Shop by specific products
What page can we find all collections and how do you navigate there?
Bonus! What acronym are we now using for this page?
/furniture-collections through the nav bar (shop all collections) or homepage (shop now)
Bonus: PCP
Where is the "easter egg" element on each PDP that promotes product discovery and user flow across the site?
Bonus! What is it called?
Bonus 2! Is this element present on all devices?
Top left hand corner under the Burrow Logo.
Bonus 1: Breadcrumb
Bonus 2: No! Desktop and Tablet only
What is our new URL structure? (www.burrow.com/......................)
Bonus! What was the old one and why was this changed?
domain.com/category/subcategory
Old: domain.com/category >> this was too general and bad for SEO for instance; armchair living under burrow.com/sofa was undiscoverable for anyone searching for armchairs
What is the one thing you can do on the Nomad PDP that you can't do on the Original PDP?
Add BOTH the Chaise and Ottoman to a sofa product