Benefits of Social Media Platforms
Social media platform that consists of news updates, has a short lifespan, and engages fan awareness in the moment.
What is Twitter?
Phrase in a digital ad, such as a button, which invites the audience to take a certain action (ie, Learn More, Book Now, Etc.).
What is a Call To Action (CTA)?
The number of times an as has been served.
What is an Impression?
MOGO Interactive controls this ad-retargeting product for Legacy Learfield properties, and 4Front controls it for Legacy IMG College properties. This product provides first party data and give us the ability to know that each user we place a retargeted display ad in front of on corresponding websites have previously visited your athletics website and show an interest in your athletic team.
What is Fan Extender / Programmatic Retargeting?
A digital audio file made available online for downloading to a computer or phone, typically available as a series.
What is a podcast?
Social media platform that is still “king” of social media. This network is the primary host for our social engagement campaigns.
What is Facebook?
A social media post with unpaid distribution.
What is an organic post?
Serving ads to people who have previously visited your athletics website.
What is Retargeting?
Internal resource that builds, creates, and activates various social media assets such as engagement campaigns, content campaigns, custom social features, boosted social posts, etc.
What is the Learfield Activation Team?
Names, Emails, Phone Numbers, Home Address, Zip Codes, Client Specific Questions, are examples of this which is provided by sweepstakes participants. We can share this information with your sponsors.
What is Data Capture/Lead Generation/Data Collection?
Live streaming feature that allows users to broadcast real-time video to Facebook. This feature allows for anyone with a phone to broadcast to anyone in the world making users feel more connected.
What is Facebook Live?
The way we target fan audiences and guarantee impressions on specific social networks. This also gives us the opportunity to reach a much larger audience than we would otherwise in an organic social post.
What is Paid Media/Boosting?
Ads running sporadically on all pages/devices of the website, as opposed to just one specific section of the site.
What is Run of Site (ROS)?
Cataboom is the vendor of this product responsible for interactive experiences that go past the typical social engagement campaign. Examples include a Spin to Win, Scratch Off, Slot Machine. This asset does not include promotional social media posts, therefore we must package them in for promotion.
What is a Digital Game?
A website that is valuable to visit when preparing for a pre-fact find or meeting. This site measures real-time attention analytics and is useful to see what your prospects are using in their current display advertising.
What is Moat.com?
A feature within Instagram, Facebook, and Snapchat that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format and last for 24 hours.
What are "Stories"?
Targeted ads on social media, but unlike paid and organic posts, they don’t appear on your timeline.
What is a dark post?
A metric that shows how much it costs to serve 1,000 ad impressions. Digital ad impressions are sold on this model.
What is CPM (Cost Per Thousand)?
These are assets (offered via SIDEARM, NeuLion, and PrestoSports whom build and manage official athletic websites) that are best used to solve brand awareness and traffic driving objectives.
What are Website Entitlements and Online Advertising assets?
The newest feature of Instagram allowing for longer form video content (up to 60 min)+.
What is IGTV?
Image/visual focused social media platform that is becoming a fan favorite for in-game and post-game engagement. 90% of the users are under 35 years old.
What is Instagram?
The percentage of people who saw your social media post and actively engaged with it (clicked the link, replied, liked, favorited, shared, retweeted, etc.). Formula is: (Total engaged users / Total reach) X 100
What is Engagement Rate?
Percentage of people that saw your ad and clicked on it. Metric used to determine effectiveness of ads/campaigns and helps track conversions for a client.
What is Click Through Rate (CTR)?
Phizzle is the vendor name of this product responsible for digital fan engagement.
What is a Text Campaign?
The website that you submit sold social media campaigns to for activation.
What is isoldsocial.com?