What
35%
What are the lead to tour and tour to app conversion benchmarks?
Demographics
What is required to be entered at move-in a renewal?
Lead Nurture
What is the process of developing relationships with customers at every stage of the sales funnel, and through every step of the buyer's journey?
9%
What is the lead to lease conversion benchmark?
4 Hours
What is the time required to following up on a new lead?
Customer Journey
What are awareness, consideration, lease, renewal, and advocacy considered?
Traffic
What is the number of leads received via CRM
5
What is the number of times to follow up on a lead before closing it out?
CRM
What is the tool we use to manage our prospects and residents?
ROI
What is the term for evaluating the efficiency of our marketing spend?
Notes
What should be entered for each piece of traffic so we understand why it is dead or unqualified?
DAILY DOUBLE!
74%
What is the number of millennials that represent our renter demographic?