Vocabulary/Definitions
A company, organization, or individual looking to promote their product or service through an ad.
What is an Advertiser?
Web/Desktop
What are 300x600, 300x250, 728x90?
Name the 3 monthly reports
What are Reconciliation, Sell Through and Performance Reports?
Where can you see a list of all creatives added to DFP?
What is the Creative Library?
Name 3 of the Branded Content Packages (the brand partner packages that increase brand awareness and purchase intent).
What are,
1) Facebook Branded Content Post
2) Native Spotlight
3) Display
4) Partner Spotlight
The metric used to count the number of times an ad has been served.
What is an Impression?
Video
What are 640x480v, 1920x1080v and 1280x720v?
Alternative to boost video impressions, in content video reveal and is user initiated.
What is Outstream Video Advertising?
Generally, the more key-values that are added, the fewer the impressions. True or False?
What is True?
Branded Content articles are published within which business section (for at least a year to allow for cross-linking and social sharing)?
What is "Partner Spotlight?"
Side note: Brand Partners may opt-in for their Branded Content to live within their own custom client-centric section with a 6-month commitment
A code snippet, file, or link that generates an ad. DFP supports a variety of types, including Third party, Image, DoubleClick tag, and DoubleClick Rich Media.
What is a Creative?
Outstream
What is 1x1?
Name the STIRR/NewsOn Product Code to be selected in OP1 and the coinciding Break type in OSI/WO to be selected.
What are "O&O OTT Video Standard" and "O&O OTT CTV"?
What feature in DFP will limit the amount of times certain Ads will display to the same user?
What is Frequency Cap (labels)?
24 Hours in trending widget on Homepage; seamless integration, driving traffic to client branded content article.
What is Native?
Consumer-focused material with a journalistic approach that compels users to engage, think, and feel
What is Branded Content?
Weather Section Front
What is 645x50?
(Note, 165x50 runs on all Pages except for Home and Weather Front)
CPM Value Formula
What is,
Total Revenue/Total # of Impressions X 1,000?
Forecasting is a tool that allows you to check how many ____ your network will likely have in the future.
What are Impressions?
User generated content (UGC) platform that provides a way for our local viewers to create authentic content and contribute to the news narrative that we curate into "conversations" on-air, online and on social media.
What is ChimeIn Solutions?
Refers to the delivery of film and TV content streamed directly over the internet to a connected device, bypassing the need for viewers to subscribe to a traditional cable or satellite package. There’s a good chance that you, or someone in your house, use it every single day.
(Jargon for accessing TV content without going through a cable or satellite set-top box)
What is OTT?
"Over the Top"
FB Live
2 Part Answer:
What are 300x100; 1280x720v?
Sponsor Logo Placement: 300x100
Sponsor Attribution: 1280x720v (with transparent background outside of the logo placement).
Simple code that you can attach to a custom URL in order to track a source, medium and/or campaign name
What is the UTM (Urchin Tracking Module)?
Which adjust delivery setting does NOT exist?
A) Display creatives
B) Ad unit delivery
C) Frequency
D) Day and time
E) Deliver impressions
F) Rotate creatives
What is Ad Unit Delivery?
Name 3 Branded Content Initiatives.
What are,
1) Sinclair Cares
2) Drive Safe
3) Cutting Edge with Circa
4) Pets Sake