KPI-ayayai
When the client is looking for high VCR, the best product you can offer is
FEP/OTT/CTV
A personal dashboard
This team is responsible for uploading KPIs to WODH CRM tab
Planning
Our OTT ads are 100%
In View
Freewheel is
an ad server
This product is likely to get you extremely high CTR
Native
You will only receive email notifications for updates on opportunities if....
your name is associated with the opportunity as the SAM
This team is responsible for requesting creative.
SAMS
cTV
In order to forecast against a specific site list you must create a
content package
Conversions can be tricky, so your best is this strategy...
most broad targeting possible, optimize toward where the conversions are coming from.
After the order has been created in WODH, the planner should
Put the WODH number into the opportunity
This team is responsible for making client facing decks
Marketing
80/20, in regard to our OTT product, indicates what?
device breakout: cTV vs all other devices
If you have an issue with Freewheel you should
log a ticket in Zendesk
If the client needs a demo guarantee, you must be sure to follow these steps in the RFP process... (must get at least TWO of multiple answers)
2)Encourage demo TRACKING as it is significantly easier to execute, performs better and is much cheaper (show this on the plan)
3)Forecast assuming "wasted" impressions4) Raise the CPM (fees, waste, etc)
5) DOUBLE CHECK WITH OPS
credit status has been approved
This team will help with DOMO issues
Analytics
The strongest KPI associated with OTT is
VCR
Freewheel forecasts do not extend beyond this time period
90 days
When approving orders always make sure to look for this
KPI CHECKLIST/EMAIL in CRM TAB!
Who is your go to for all Salesforce needs?
LARRY!!!!
This team is responsible for confirming orders
SAMS
This ad length is currently something we do NOT accommodate on OTT
:06
audience segments link from NMC to Freewheel via
segment ID number