Sifi Company Policy
What does COPPA stand for?
Children's Online Privacy Protection Act
What is the product category and sensitive category you should select for CBD campaigns?
General Category = Health
Sensitive Category = Pharmaceuticals
What tactics are allowed when targeting medical conditions or diagnoses?
All targeting tactics are allowed
What is the process if Biz Dev emails you about an exchange violation?
- Pause the campaigns
- Remove the necessary exchanges
- Categorize the campaign correctly
- Respond to Biz Dev - this is a requirement
What is the purpose of COPPA?
It is intended to protect children under the age of 13 from online data collection without direct parental consent. Simplifi does not allow any data collection or ads specifically targeting children under the age of 13.
Can you indirectly promote marijuana is relation to the CBD product?
No - direct or indirect promotion of marijuana is not allowed
What recency is required when including keywords with sensitive medical conditions?
Instant Recency
Is a Simpli.fi employee permitted to provide suggestions or recommendations on political content?
No.
Is advertising for Kratom allowed?
No
What concentration is considered "Non-THC"?
.3% or less
Geofencing any medical facility is prohibited in which state?
Massachusetts
Name 3 of the 5 items Liz said we should review prior to setting a campaign live.
- Landing Pages
- Copied Campaign Exchanges
- Subpages - pages within the site
-Geo-Fences for potential COPPA violations
-Political Campaigns
What are the 4 categories Sifi doesn't allow any advertising for?
Sexual Services, Sexual Products, Nudity, and Illicit Drugs
Can an ad promoting CBD contain pictures of a marijuana plant or leaves?
It depends - all aspects of the campaign have to be reviewed: creative, landing page, subpages, etc.
Name two of Simpli.fi's policies regarding political advertising.
- All ads must have a disclosure that identifies who paid for the ad.
- Political ads on Facebook are prohibited.
-Negative or pointed ad content must be pre-approved.
- All political advertising is prohibited in Canada.
- Campaigns related to ballot measures and candidates for state and local elections in the following states are prohibited:
Maryland, Nevada, New Jersey, New York, Washington
What are some consequences Simpli.fi could face for exchange violations?
- Limited Traffic
- Loss of Access to the Exchange
- Financial Penalties (aka Fines)
Name the 4 things to consider when trying to understand COPPA.
Are there any reasons for adults to be at this location without kids?
Does the location have events/programming/activities for people other than children?
Does the website for the location solely focus on children or is there a balance of imagery throughout?
Context matters – who are they trying to reach with the campaign?
Name three examples where CBD advertising is not allowed.
-CBD ads for any business that is selling marijuana (in legalized states) for recreational or medical purposes regardless of if there is a separate landing page/site built out. This is considered direct/indirect promotion.
-Advertising for any product or client that is selling or promoting anything that is federally illegal.
-If any paraphernalia (i.e. bongs etc.) are being marketed or sold by the advertiser.
What is required if a Cosmetic Surgery website contains a picture gallery of certain procedures?
Age Gate
What should you do if you have questions about a creative, landing page, fence location, etc?
- Review the ad content policy page in Confluence
- Search/Review past JIRA tickets
- Put in a ticket to Biz Dev