THE FEDS
The act that prohibits contracts, combinations, or conspiracies to restrain trade; establishes as a misdemeanor monopolizing or attempting to monopolize.
What is the Sherman Antitrust Act of 1890?
Firms that market products with similar features and benefits to the same customers at similar prices.
What is brand competitors?
The size of the resources, such as money, goods, and services that can be traded in an exchange, that enable the individual to make purchases.
What is buying power?
The application of knowledge and tools to solve problems and perform tasks more efficiently.
What is technology?
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
What is Search Engine Optimization or SEO?
The act that prohibits unfair and deceptive acts and practices regardless of whether competition is injured; places advertising of foods and drugs under the jurisdiction of the FTC.
What is the Wheeler-Lea Act (1938)?
Firms that compete in the same product class but market products with different features, benefits, and prices.
What is product competitors?
Disposable income available for spending and saving after an individual has purchased the basic necessities of food, clothing, and shelter.
What is discretionary or net income?
To write about (an event, situation, topic, etc.) with the use of technology.
What is a blog?
A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
What is content marketing?
The act that prohibits specific practices such as price discrimination, exclusive-dealer arrangements, and stock acquisitions whose effect may noticeably lessen competition or tend to create a monopoly.
What is the Clayton Act (1914)?
Firms that compete for the limited financial resources of the same customers.
What is total budget competitors?
After-tax income.
What is disposable or net income?
A location connected to the Internet that maintains one or more pages on the World Wide Web.
What is a website?
Any kind of advertising that you have to pay for, versus owned or earned advertising.
What is paid advertising?
The act that implements strict rules on credit card companies regarding topics such as issuing credit to youths, terms disclosure, interest rates, and fees.
What is the Credit Card Act (2009)?
Firms that provide very different products that solve the same problem or satisfy the same basic customer need.
What is generic competitors?
The United States fifty-dollar bill ($50) is a denomination of United States currency. Who is the 18th U.S. President (1869-77) is featured on this Federal Reserve Note?
Who is Ulysses S. Grant?
A type of digital currency in which a record of transactions is maintained and new units of currency are generated by the computational solution of mathematical problems, and which operates independently of a central bank.
What is a bitcoin or cryptocurrency?
Media comprising digital marketing channels that a company exercises complete control over, such as their branded website and social media. Improving upon and leveraging owned media efforts often increases the effectiveness of paid media and earned media for online businesses.
What is owned advertising?
The act that prohibits the use of price maintenance agreements among manufacturers and resellers in interstate commerce.
What is the Consumer Goods Pricing Act (1975)?
Other organizations that market products that are similar to or can be substituted for a marketer’s products in the same geographic area.
What is competition?
The accumulation of past income, natural resources, and financial resources.
What is wealth?
A free, online photo-sharing application and social network platform that was acquired by Facebook in 2012. This application allows users to edit and upload photos and short videos through a mobile app.
What is Instagram?
Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
What is earned media or free media?