The 5th P
Interactive marketing communications strategy that seeks to create a variety of media designed to convey the organizational philosophies, goals, and objectives to an identified group of publics for the purpose of establishing a relationship built on comprehension, interest and support.
What is Public Relations?
Communications with the news media verbally or through other vehicles, also balancing public opinion with business strategy
What is Media Relations?
These programs and charitable initiatives have emerged as a strategy that sport organizations use to deliver outreach programs. (The aim is to gain public approval and and enhance public understanding)
What are Community Relations?
Roles that public relations can play in the sport industry
What are Public Relations Functions?
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This type of approach responds to inquiries, questions, and requests from the media and other interested parties
What is a Reactive Approach?
Player initiated, Team initiated, League initiated
What are the ways community relations can be implemented?
The aspect(s) of public relations that are best understood by the public
What are informing and communicating/Shaping and enhancing image?
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In this type of approach, the point of initiation is the organization rather than an external entity
What is a Proactive Approach?
Fan development and fan building
What are long term objectives of community relations?
Essential functions of public relations due to widespread public interest in sport
What are promoting employee relations and collecting feedback?
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This approach develops mutually beneficial relationships with the media, and assisting the media on a variety of issues
What is an Interactive Approach?
This form of community relations is designed to position the company in the mind of the stakeholder.
What is corporate philanthropy?
The processes involved in educating and informing the public or clients
What are gaining popular support and recruiting/developing business?
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Orlando Magic youth foundation, KPMG Chip4Charity, Yankees HOPE week
What are examples of community relations?
The most visible roles that a public relations professional performs
What are launching new products and coping with crisis?