All The Words
This driver owns his or her truck
What is an Owner Operator
A Fully enclosed box with rear opening doors. Not temperature controlled
What is Dry van?
This is the scale of pay Over the road drivers receive for their hauls
What is CPM or Cents Per Mile
This driver can haul hazardous materials with his special license endorsement
What is HAZMAT
Geographical targeting no longer allowed to us
What is Zip Code
These workers unload the trucks, so the driver doesn't have to.
What are "Lumpers"
A temperature-controlled trailer usually used for perishable goods
What is a Reefer Trailer
Local drivers don't drive as many miles, and are paid this
What is hourly or salary
This driver is qualified to deliver goods usually to a grocery store
What is a Reefer Driver
A good interest based targeting method that we no longer have
This device manages the hours of driving service
What is an ELD or Electronic Log Device, e-Log
The driver has dropped their trailer, and picked up another one.
What is drop n' hook?
These drivers make a percentage of the load or often up to $2 per mile!
What is a owner-operator
This is the most common type of Trailer a new driver will haul
What is a Dry Van
To target based off a job title, we use this strategy instead
What is brand awareness, traffic
Pay that compensates drivers for their time while stuck waiting.
What is detention pay?
To accommodate large loads that may expand past the limited capacity of the trailer, the driver needs this
What is a flatbed trailer?
A special monetary incentive to get the driver to come work for them
What is a signing bonus
This driver will be home daily
What is a local driver
This can be asked to the lead after they click the ad to ensure they meet the eligibility requirements
What is a qualifying question
These drivers work for the employer and get paid by the mile
What is a Company Driver
Liquid, Gas, Oil, Dairy is transported in this trailer
What is a Tanker?
The industry average CPM for OTR drivers
What is 55 CPM
This driver can be out anywhere from 1-3 weeks at a time, sometimes even longer
What is an OTR driver
A Client insists on targeting zip codes and job titles, so we would suggest this platform
What is Search