Careers
Promotion
Product Mix
Target Market
Secondary
100
The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact?
A
Total
B
Indirect
C
Fiscal
D
Direct
Indirect
C
100
Which is an example of promoting a sports event?
A
Holding a race for a charitable organization
B
Selling food products to a concession stand
C
Delivering exercise bikes to retailers
D
Distributing information about a NASCAR race
D
Distributing information about a NASCAR race
100
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?
A
Inconsistent
B
Perishable
C
Tangible
D
Consistent
A
Inconsistent
100
When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?
A
Gender
B
Demographics
C
Geographics
D
Psychographics
D
Psychographics
100
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?
A
To compile regulatory data
B
To review employment trends
C
To analyze product performance
D
To prioritize investment goals
C
To analyze product performance
200
Which is a characteristic of the sports or event industry?
A
Manages a worldwide media network
B
Communicates with a limited audience
C
Provides products that are different for each consumer
D
Employs only those people who have athletic ability
Communicates with a limited audience
C
200
A characteristic of an event is that it is produced and consumed in which situation?
A
During planned intervals
B
At the same time
C
By the same group of people
D
In unemotional ways
B
At the same time
200
Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?
A
The thrill of competition and social status
B
Low membership costs and sport appreciation
C
Personal improvement and social facilitation
D
The need for recognition and personal values
C
Personal improvement and social facilitation
200
The promoters of an extreme-sports weekend would most likely target which demographic group?
A
Professional athletes
B
Older men, ages 40–50
C
Business executives
D
Young men, ages 12–34
D
Young men, ages 12–34
200
DOUBLE JEOPARDY
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which disadvantage of secondary research does this situation illustrate?
A
It can be out of date.
B
It can be incomplete.
C
It can be costly.
D
It can be time consuming.
B
It can be incomplete.
300
When a professional football expansion team is established in a community, which economic impact might happen?
A
Business closures, job layoffs, and high inflation rates
B
More tourism, lower tax rates, and high interest rates
C
Increased job creation and more consumer spending
D
Higher tax rates and fewer financial investment opportunities
C
Increased job creation and more consumer spending
300
Triple Jeopardy
A person responsible for matching up corporations with events that reach his or her target market has a career in which area?
A
Sponsorship Management
B
Sales promotion
C
Hospitality
D
Advertising sales
A
Sponsorship Management
300
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
A
Financial
B
Entertainment
C
Economic
D
Physical
B
Entertainment
300
TRIPLE JEOPARDY
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource?
A
Past experience
B
Athletic ability
C
Leisure time
D
Disposable income
D
Disposable income
300
A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
Youth magazine
B
Government Census
C
National news outlet
D
Sporting goods association
B
Government Census
400
DOUBLE JEOPARDY
Surrounding communities benefit from professional sports teams by which action occurring?
A
Endorsing local political candidates
B
Attracting tourist dollars
C
Hiring handlers to make sure athletes behave
D
Making seat licenses available to season ticket holders
B
Attracting tourist dollars
400
What are most sports or event products classified as?
A
Pure goods
B
Pure services
C
A combination of goods and services
D
A combination of rented and owned-goods services
Pure services
C
400
Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
A
The design and layout of the venue
B
The geographic location of the stadium
C
The unpredictable performance of the team
D
The sense of loyalty to the coach of the team
B
The geographic location of the stadium
400
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?
A
Reading industry publications
B
Surveying the club members
C
Viewing the websites of competitors
D
Collecting promotional literature
B
Surveying the club members
400
Which internal records might a business use to analyze information regarding customer satisfaction levels?
A
Expense reports
B
Debit receipts
C
Credit reports
D
Comment cards
D
Comment cards
500
Which persons help create the excitement and enthusiasm that make the games what they are?
A
Team owners
B
Coaches
C
Trainers
D
Spectators
D
Spectators
500
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?
A
Awareness
B
Image
C
Image extension
D
Loyalty
Awareness
B
500
DOUBLE JEOPARDY
When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?
A
Before it implements organizational changes
B
Only when there appears to be a problem
C
If ticket sales show short-term improvement
D
In a proactive and systematic manner
D
In a proactive and systematic manner
500
Primary research includes collecting data for which situation?
A
Marketers across the industry to use
B
Informational purposes only
C
The current research project
D
Understanding the economic cycles
C
The current research project
500
Triple Jeopardy
What type of competitor information is important for sports or event organizations to maintain in a database?
A
Consumption
B
Demographics
C
Market size
D
Price lists
D
Price lists