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A specific group of consumers at which a company aims its products and services.
Target Market
The process of gathering, analyzing, and interpreting information about a market.
Market Research
Information about where customers live, including region, city size, climate, and population density.
Geographics
Data collected firsthand for a specific research purpose (e.g., surveys, interviews).
Primary Data
Data that has already been collected for another purpose but is useful for your analysis.
Secondary Data
Dividing a market based on consumer knowledge, attitudes, uses, or responses to a product.
Behavioral Segmentation
A tool used to identify a company’s Strengths, Weaknesses, Opportunities, and Threats.
SWOT Analysis
Statistical data about a population, such as age, gender, income, education, and occupation.
Demographics
Specific characteristics of attendees at a particular event, such as age, income, or interests.
Event Demographics
The process of dividing a market into distinct groups of buyers with different needs or behaviors.
Market Segmentation
A detailed description of a typical customer in a target market.
Consumer Profile
Patterns or tendencies in the market that indicate the direction of consumer behavior.
Market Trends
Data that describes consumers based on their lifestyles, values, interests, and attitudes.
The likelihood that a customer will continue to buy from a brand or business.
Customer Loyalty
The way a brand is perceived in the minds of the target market compared to competitors.
Brand Positioning
Deep understanding of customer behavior, preferences, and motivations.
Customer Insights
The unique value a product or service provides to customers.
Value Proposition
A smaller, specialized segment of a larger market with specific needs.
Niche Market
Evaluating the strengths and weaknesses of current and potential competitors.
Competitive Analysis
Strategies used to build a strong emotional connection between fans and a team or event.
Fan Engagement