Field Consultants
What does DMAP stand for?
Digital Matrix and Profile Report Guide
1.What is another team for Kia Motor Finance leads?
2.And what platform do dealers use to access them?
1. "LUV" leads
2. Dealer Track
1.What does it mean to bill in arrears?
2.When does the dealer see the charge on their parts statement?
1.Dealers are billed their actual spend, not to budget, and so once the month must end for the spend to be calculated
2.The month after the services were rendered
What is the main difference between the "Leads Summary Report" and "Transactions Report" with respect to leads?
Leads Summary Report - shows the dealer's total number of leads in a given time.
Transactions Report - shows the dealer's detailed lead breakdown
What is implemented on the backend of certified websites to allow us to provide the dealer with data?
Shift tagging.
What is the name of the tool used to track field consultant's schedules, store informational references, and document meetings?
Kia Profile
What is the national close rate range in which 3rd Party Leads close at? X%-X%
5-8%
How many billing files are there total? Name them.
Website, Digital Advertising, eLeads, co-op
Why wouldn't a dealer see numbers populate in the "Website Report"?
They aren't enrolled with a certified provider OR the site isn't properly tagged.
1. What is the difference between SEO and SEM?
2. Where can we find each in the billing files?
1. SEO - organic search, earned over time for relevant content; SEM - paid search
2. SEO in the website billing file. SEM in the digital advertising billing file.
How many field consultants are there per region?
Two
If a dealer wants "more leads" what if the best thing for them to enroll with?
Digital advertising services.
1. Where can dealers see their amount of available co-op funds?
2. Who hosts this site?
1. Co-op or Kia Marketing portal.
2. ACB
With respect to the KPI boxes in various reports, what time frames are being compared?
Month over Month data.
What is the high-level purpose of the Data Mining program?
To target repeat customers for revenue (i.e. service and parts) rather than focus on new car sales leads.
Name the first female field consultant
Alexis Delaney
Kia Digital Third Party Lead are eligible for X% DAS Reimbursement. What is that percentage?
50%
A dealer is enrolled with Shabooty Marketing for their digital advertising services. They want to know how much co-op they will receive for these services. What amount of co-op can this dealer receive for their services?
Up to 50% DAS Reimbursement.
Why might a dealer show a "0% Appointment Rate" in their lead data?
2. User error - not correctly marking actions in the CRM
3. CRM provider error
Name all 12 digital advertising providers.
Adpearance, DealerInspire, DealerOn, PureCars, Dealer.com, Dealer Teamwork, Force Marketing, Sokal, Dealer eProcess, DealerFire, Netsertive, UnityWorks
What is the goal of the Training Program shifting to in 2020?
Marketing Effectiveness
1. What does ELMS stand for?
2. Name 5 certified CRM providers in the KDCS Program.
1. Enterprise Lead Management System
2. Answers will vary.
What does "prorated billing" mean for website service?
Dealer will only pay for the service for the days in which the website was utilized or in which services were rendered.
What is the best way to filter data in KDA?
Export to an Excel document.
1.What does the "EULA" stand for?
2.Why do dealer have to agree to this?
3.Where can they access it?
1. End User License Agreement
2. Because they agree to the terms and conditions of the program (billing, data, cancellation policies, etc.)
3. A downloadable version is in the "Enroll Now" tab on the KDCS enrollment site