Finance Cluster
A public corporation's board of directors has the fiduciary responsibility to ensure that the company makes decisions that protect the financial interests of
A. government entities.
B. board members.
C. the community at large.
D. all shareholders.
D. all shareholders.
What is one reason why businesses write informational messages?
A. To analyze sales proposals
B. To develop research reports
C. To explain new policies
D. To obtain positive feedback
C. To explain new policies
The Parnell Company buys a variety of similar goods and sells them to specialty shops for resale. What type of intermediary is the Parnell Company?
A. Agent
B. Wholesaler
C. Industrial user
D. Ultimate consumer
B. Wholesaler
For which of the following markets would producers use a short channel of distribution:
A. Local consumers
B. Generation X
C. Baby boomers
D. Senior citizens
A. Local consumers
A message from the company president to all employees concerning a change in insurance coverage is a form of __________ communication.
A. upward
B. informal
C. staff
D. lateral
C. staff
You can most effectively follow written directions by
A. completing steps in the order written.
B. reading the directions while you are distracted.
C. following steps in any order you choose.
D. completing the first step without reading the others.
A. completing steps in the order written.
Which of the following is a form of qualitative research:
A. Sampling
B. Online survey
C. Experiment
D. Focus group
D. Focus group
Which of the following factors impacts the price of hospitality and tourism products:
A. Inelasticity
B. Tangibility
C. Fragility
D. Seasonality
D. Seasonality
Why do some businesses sponsor local events?
A. To obtain publicity
B. To create news
C. To generate revenue
D. To sell products
A. To obtain publicity
98. What management function involves motivating and encouraging an employee?
A. Planning
B. Directing
C. Organizing
D. Recruiting
B. Directing
What is a possible effect of insufficient corporate governance?
A. Increased accountability
B. Increased risk of scandal
C. Positive public image
D. Easier decision-making
B. Increased risk of scandal
The process of coding is part of which step of the marketing research process?
A. Analysis
B. Collection
C. Presentation
D. Preparation
A. Analysis
After a tour operator brainstorms ideas for new tours, the next step is to ___________ the ideas.
A. develop
B. test
C. implement
D. screen
D. screen
Businesses often obtain cash to produce and sell goods by borrowing against their
A. current liabilities.
B. accounts receivable.
C. operating expenses.
D. promissory notes.
B. accounts receivable.
What is an indicator of strong organizational ethics?
A. Underperforming
B. Overpromising
C. High trust and mutual respect
D. Refusal to accept responsibility
C. High trust and mutual respect
Careful handling of business equipment by employees helps to prevent damage and control
A. overtime.
B. usage.
C. theft.
D. expenses.
D. expenses.
When a customer asks how long a product will last, s/he is interested in its
A. durability.
B. uses.
C. origin.
D. features.
A. durability.
Which of the following marketing research designs is often referred to as statistical research:
A. Descriptive research
B. Causal research
C. Numerical research
D. Exploratory research
A. Descriptive research
A product idea is feasible if it
A. meets sales quotas.
B. creates a competitive advantage.
C. costs a lot to produce.
D. is a durable good.
B. creates a competitive advantage.
Production processes that rely heavily on expensive equipment and materials are __________ processes.
A. intermittent
B. labor-intensive
C. standardized
D. capital-intensive
D. capital-intensive
Which of the following is an employee benefit of effective new-employee orientation:
A. Increased compensation
B. Labor agreement
C. Added competition
D. Job satisfaction
D. Job satisfaction
Which of the following is an idea-generation technique that uses programmed thinking:
A. Synectics
B. Mind mapping
C. Forced questioning
D. Attribute listing
D. Attribute listing
A decision problem may be translated into several
A. research problems.
B. sets of secondary data.
C. other decision problems.
D. situation analyses.
A. research problems.
Which of the following is an example of a fixed operating expense:
A. Insurance
B. Sales commissions
C. Advertising
D. Travel expenses
A. Insurance
How does a goal differ from a vision?
A. There is no difference—the two are the same.
B. A goal could mean different things to different people.
C. A goal is abstract and indefinite.
D. A goal is concrete and measurable.
D. A goal is concrete and measurable.