Team 1
Eric/ Annie/ Yoyo
Eric/ Annie/ Yoyo
Which latin word is 'motivation' originated from?
Movere
What does movere mean?
To move
How many factors affect consumers motivation?
7
One of the factors affecting consumers motivation is inconsistency with _______.
attitudes
Goals are less precise and definitive than the needs. True or False?
False
Emotions are created depending on the success or failure while attaining the goals. True or False?
True
When the perceived risks are high, consumers evaluate and collect information more carefully. True or False?
True
Consumers always follow the procedure of Maslow’s Hierarchy of Needs. True or False?
False
'an internal state that drives people to _____ and _____ products or services that fulfill conscious and unconscious needs or desires.'
Identify, buy
When you are in the mall trying on clothes that you picked to find out that you needed a bigger size, this is when _______ is threatened
self-concept
Consumers are more motivated if an advertisement or a poster plead to their ______ and ______. (Toilet paper commercial)
Value, advocacy
Even if a person has both motivation and resources, without the _________, he/she will not have the ability to turn it into a/an ________.