AT&Trivia
This wireless service provider offers customers pay-as-you-go plans and often includes brightly colored creatures in its advertising.
What is Cricket Wireless?
The former name of Xandr's DSP
What is AppNexus?
____ Channel team(s) at Hearts & Science purchase(s)media programmatically on behalf of AT&T.
What are the Digital Activation, Social, and Search teams?
This advertising technology allows traders to set the parameters for their programmatic media buys.
What is a DSP?
Matt Spuria keeps this species of reptile as a pet.
What is a snake?
This AT&T video service comes with live tv, OTT hardware with several video streaming apps pre-installed, and a Google Assistant-enabled remote control.
What is AT&T TV?
Object within a line item that allows traders to set distinct targeting tactics that share a line item's budget.
What is a Programmable Split?
This type of tech platform typically hosts creative assets for advertisers and delivers the creative assets to the publisher.
What is an ad server?
This acronym is used to describe the auction mechanics found in programmatic advertising.
What is RTB?
Clara Cullen's Nelson belongs to this dog breed.
What is a French Bulldog?
CNN, Cartoon Network, and Bleacher Report are all part of this WarnerMedia subsidiary.
What is Turner?
Select this Revenue Type and % margin when building a line item in Xandr Invest.
What is Cost Plus 0% margin?
M&E's standard LTA click-through and view-through attribution window settings in Campaign Manager
What are 15 days for click-through and 3 days for view-through attribution?
What CPM stands for
What is cost per mille, cost per thousand, or cost per thousand impressions?
Nick Caldari's family dog shares his name with this fictional dinosaur.
Who is Yoshi?
The "It Can Wait" program asks people to take a pledge to stop doing this reckless act.
What is texting and driving?
The names of the 2 pieces of technology that act as Xandr's programmatic buy-side and sell-side platforms.
What are Xandr Invest and Xandr Monetize?
If followed, this technology protocol allows for viewability tracking on video ads.
What is VPAID, VAST 4.0, VAST 4.1, or VAST 4.2?
Type of media service that provides TV-like programming over the internet
What is OTT?
This person has a tabby cat named after an adult beverage.
Who is Alison Strain?
This person is the current chairman and CEO of AT&T Inc.
Who is Randall L. Stephenson?
Xandr gets its name from this historical figure.
Who is Alexander Graham Bell?
MRC definition of a viewable ad for a standard banner in a web environment
50% in view for one second or more
MRC is an acronym for this organization.
What is the Media Rating Council?
This beloved pet subsists solely on alligator meat and water.
Who is Ruth?