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Are characterized by the use of radio, television, and/or print media with broad distribution channels.
what is mass media?
Evidence that comes from the prior experiences, skills, and insights of professionals.
what is Experiential evidence?
What the chooser will receive if he or she does nothing. The default option is the option that requires the least effort.
what is default ?
Some form of data for use in making judgments and decisions.
what is evidence ?
Counseling and Education , Clinical Interventions , Long-Lasting Protective Interventions , Changing the Context to Make Individual’s Default Decisions Healthy , Socioeconomic Factors
what are the Five tiers of the health impact pyramid ?
A category of health promotion intervention using communication strategies to inform and influence decisions that affect health.
what is health communication ?
Members of a community who have been trained to assist in the implementation of a range of health promotion, screening, and basic medical care programs.
what are community health workers?
A category of health promotion intervention in which members of the target audience assist in program implementation.
what is community mobilization?
Any combination of planned learning experiences designed to facilitate voluntary changes in health behaviors.
what is health education?
Information about the community. Contextual conditions for an intervention are important to consider when selecting interventions.
what is Contextual evidence?
Campaigns of small scope and distribution; mediums include patient education materials, fact sheets, newsletters, posters, displays, presentations, and promotional items such as pencils, magnets, and T-shirts.
what is small media?
A set of planned activities implemented over time to achieve specific objectives.
what is a program ?
A particular form of health communication that applies commercial marketing techniques to campaigns designed to promote voluntary behavior change conducive to health.
what is social marketing ?
A category of health promotion interventions in which laws, regulations, or formal and informal rules are established by the government or organizations.
what is health policy?
A category of health promotion intervention in which a product or the environment is altered in a manner to meet a behavioral objective.
what is health engineering?