Command Overview
How many campaigns can you run in 1 month in Command?
UNLIMITED!
How you should label the name of a listing opportunity?
By the address
What is the difference between a landing page and a website
Landing page = single purpose/single call to action
Website = multiple purposes / calls to action
What are the 4 main components of a 'healthy' contact?
Name, email, phone, home address
How many currently active applets are available on the left hand side of Command
11
What does CPL stand for on a completed campaign?
Cost Per Lead
How many total PHASES are there in the Opportunities pipeline?
5 - Cultivate, appointment, active, under contract, closed
What is the KWU?
Keller Williams University which stores and promotes all of the educational content for Keller Williams
What does MNN stand for?
Monthly Neighborhood Nurture
There were two major upgrades to Command during Mega Camp ... Name one of the two
Email Campaign Editor
Smart Plans Library
There are 4 main campaign options, name two of the four
Paid Ads, Email Campaigns, Direct Mail, Social Posts
What are the two factors that help project PROBABLE income
Volume and Probability
What is the name of the website which has lists of articles for each applet in command?
What is the minimum and maximum number of contacts that can be displayed at a time?
10 minimum
50 maximum
Name the steps to access your Marketing Profile
What is the minimum radius for targeting a Facebook Ad campaign in miles?
15
What is Porch?
Marketplace add-on that will help determine cost of repairs for free within 48 hours
What is the name of the website where any kw agent can submit a new feature request for Command?
What is a SmartView?
A preset of filters to segment your database with one click
What is the maximum number of Free emails you can send a month with Keller Email?
5000
Which category will always be the highest? Leads, Impressions, Clicks
Impressions
Name all 4 opportunity types
Listing, Buyer, Tenant, Landlord
What is the difference between a LEAD and a CONTACT?
Lead = one direction conversation
Contact = two way direction of conversation
To delete a contact, what step must you take before actually deleting it?
Archive the contact THEN you can delete