To have effective knowledge-management processes, businesses need their employees to have a(n) __________ attitude.
A. transparent B. cautious
C. argumentative D. curious
A. TRANSPARENT
Businesses usually invest in:
A. bonds.
B. themselves.
C. stocks.
D. real estate.
B.THEMSELVES
The information about people who have patronized a hotel/motel is usually kept in a __________ file.
A. registration B. guest history
C. room status D. vendor
B.GUEST HISTORY
If employees are fired because their conduct is in serious violation of company policies, they are being terminated for....
A. incompetence B. performance
C. resigning D. cause
D. CAUSE
One of the basic risks in marketing is the possibility of __________ loss.
A. IMPERSONAL B.POLITICAL
C.FINANCIAL D.PROMOTIONAL
C. FINANCIAL
[ One of the basic risks in marketing is the possibility of FINANCIAL loss ]
Before businesses can effectively use relevant data, they need to determine the type of:
A. report that is required.
B. computer system to purchase.
C. information that is needed.
D. collection process to develop.
What type of financial statement includes an accounting of the shareholders' equity for a company?
A. Annual report B. Income statement
C. Cash flow statement D. Balance sheet
A person who promotes Walt Disney theme parks is marketing a(n)
A. lifestyle. B. cause.
C. service. D. intermediary.
C. SERVICE
When a supervisor evaluates an employee's performance, the evaluation should be based on the __________ standards.
A. organization's B. supervisor's
C. competition's D. employee's
A. ORGANIZATION'S
[ When a supervisor evaluates an employee's performance, the evaluation should be based on the ORGANIZATION'S standards. ]
To protect the integrity of the marketing information they gather, businesses should avoid....
A. working with a publisher.
B. paying for the data.
C. surveying a lot of people.
D. manipulating the research.
D. MANIPULATING THE RESEARCH
A company's cash flow is $1,680,500, its current stock price is $45.50, and there are 570,000 shares outstanding. What is the company's price-to-cash-flow ratio?
A. 43.21 B. 29.48
C. 36.93 D. 15.42
D. 15.42
What is the first step Cameron should take to protect himself from identity theft after he loses his wallet?
A. Advise the proper law enforcement authorities about the loss
B. Contact the appropriate government agency to replace the credit cards
C. Cancel all of his credit and debit cards
D. Change the passwords for his online banking accounts
C. Cancel all of his credit and debit cards
Why is it important for businesses to understand the legal considerations for finance?
A. To manage budgets B. To avoid penalties
C. To reduce expenses D. To compensate employees
B. TO AVOID PENALTIES
Motives, perception, attitude, lifestyle, personality, and abilities are __________ factors influencing consumer behavior.
A. political B. social
C. psychological D. economic
C. PSYCHOLOGICAL
[ Motives, perception, attitude, lifestyle, personality, and abilities are PSYCHOLOGICAL factors influencing consumer behavior. ]
Which of the following is essential to all marketing research:
A. Secondary data B. Primary data
C. Frequency D. Accuracy
D. ACCURACY
Which of the following is a negative effect that technology has on business:
A. Businesses often cut employee-assistance programs.
B. Less emphasis is placed on research and development.
C. It's more difficult to enter new and foreign markets.
D. Some technologies can create pollution.
D. SOME TECHNOLOGIES CAN CREATE POLLUTION
According to most analysts, the three economic indicators that stock market investors and traders should pay the closest attention to are
A. inflation, unemployment, and bonds rates.
B. interest rates, overhead expenses, and inflation.
C. Gross Domestic Product, overhead expenses, and unemployment.
D. Gross Domestic Product, unemployment, and inflation.
D. Gross Domestic Product, unemployment, and inflation.
A restaurant wants to predict how their customers will react to a new menu. What type of relationship should the restaurant mine from blogs?
A. Clusters B. Classes
C. Sequential patterns D. Associations
C. SEQUENTIAL PATTERNS
Ethan is developing common-size financial statements so that he can compare financial performance across several different companies. Ethan is conducting __________ analysis.
A. horizontal B. vertical
C. ratio D. trend
B. VERTICAL
[ Ethan is developing common-size financial statements so that he can compare financial performance across several different companies. Ethan is conducting VERTICAL analysis. ]
Which of the following is true about a survey-sampling plan:
A. Tends to have extremely low error rates
B. Eliminates respondent bias
C. Is more reliable than observation
D. Represents a larger group
D. REPRESENTS A LARGER GROUP
What do business employees often do to motivate customers to make the decision to buy?
A. Explain the advantages B. Listen to questions
C. Dismiss any objections D. Offer many substitutes
A.EXPLAIN THE ADVANTAGES
If Hannah wants to invest in the capital markets, what types of securities should she purchase?
A. Corporate bonds and treasury bills
B. Common stock and certificates of deposit
C. Treasury bills and certificates of deposit
D. Corporate bonds and preferred stock
D. CORPORATE BONDS AND PREFERRED STOCK
Which of the following is a reliable source of information that a resort can use to determine its peak season:
A. Staff reviews B. Current occupancy rate
C. Sales history D. Standards
Which of the following is one way that businesses use marketing information:
A. To predict change B. To analyze data
C. To develop surveys D. To conduct research
What device helps to ensure that direct-observation research is collected in a neutral way?
A. Fax machine. B. Global-orientation system
C. Video camera D. DVD player
C. VIDEO CAMERA