Graphic Design
Design that helps establish a recognizable name and set of designs for the products of a business, group or company
Identity Desgin
The appearance of equal visual weight within a composition.
Balance
Mirror Image
Symmetrical Balance
Starts at one point and ends somewhere else.
Line
The colors to make to make other colors.
Primary Colors
These designs exist merely to help you understand the world around you. They help you do things or understand ideas.
Environmental and Informational Desgin
Organized repetition/repeated objects.
Rhythm
Diverse elements and principles found in the image.
Variety
The individual parts, the tools used
Elements
Appeals to the sense of touch
Texture
These designs are diverse, covering everything from magazines, newspapers, and books to annual reports.
Publication Design
Dominance - Giving some objects greater visual importance.
Looks and feels balanced, but objects are not in the center of the frame.
Asymmetrical Balance
This is created when line meets itself
Shape and form
Name of a color
Hue
These designs are to make something publicly known, or to describe something in order to sell it.
Advertising Design
Repetition of any element of design
Pattern
All individual parts come together and support each other to make a unified image.
Unity
Quality of light and dark
Value
Mostly dark: mood of sadness, suspense, or dread
Low Key
These are to create environments that are often intended to increase your appreciation and understanding of a topic.
Exhibit Designs
The relationship between sizes of objects or components in an image.
Proportion
Mostly light: positive, upbeat feeling
High Key
Two-dimensional arrangement of objects in a photograph.
Space
Intensity or purity of a color
Saturation