Row 1
To provide an additional benefit
Add Value
A news story that communicates new information about expected events as they occur or shortly afterwards
Breaking News Story
A contrasting line of type at the beginning of a story that names the place from which the story was filed; sometimes the date is also included
Dateline
A news story that adds information to previously reported stories
Developing Story
Inserting one's opinion into news coverage
Editorializing
The five questions that every news story should answer
Five Ws
The answer to the Five Ws
Five Ws lead
A news story that adds information to previously reported stories
Folo Story
News Stories about serious topics
Hard News
The structure used for many news stories in which the most important information is placed first
Inverted Pyramid
In a printed story, a line of type that directs the reader to the page where the story is continued
Jump Line
The opening sentences of a news story
Lead
In broadcast, the identification that reporters give at the end of their report
Signature Line
News coverage on friendly events
Soft News
A news story lead that includes answers to the five Ws
Summary Lead
In broadcast, the identification a reporter gives at the end of their report
Tag