Randomize
Which of the following marketing research process steps do you edit, tabulate, and interpret data?
A. Apply results
B. Gather data
C. Analyze results
C. Analyze results
In data sampling the ____________ is the degree to which the instrument measures what it is supposed to be measure.
A. Reliability
B. Validity
C. Bias
B. Validity
dividing a market based on mental and emotional characteristics of customers
Psychographic segmentation
According to the text, marketing means "selling" or "advertising."
A. True
B. False
A. True
Name that function: Reminding customers about your products through advertising activities such as social media marketing, commercials and billboards.
A. promotion
B. distribution
C. marketing information management
A. promotion
In the market research process, if you gather information by using cameras you have chosen which of the following approaches?
A. Quantitative approach
B. Experimental approach
C. Observation approach
C. Observation approach
Public-relations is free promotion generated by media coverage
A. true
B. false
In data sampling the ______________ is the entire target group of people under the study.
A. Sample
B. Population
C. Bias
B. Population
The idea that a business should strive to satisfy customers needs and wants while generating a profit for the business
A. Marketing Concept
B. Marketing Concept
C. Content Marketing
B. Marketing Concept
Name that function: Gathering information about what consumers want in order to make informed business decisions
A. Distribution
B. Product Service Management
C. Marketing Information Management
C. Marketing Information Management
Marketing research is a part of which of the following functions of marketing?
A. Distribution
B. Marketing Information Management
C. Product/Service Management
B. Marketing Information Management
Demand-based pricing is determined by..
A. by using the wholesale cost of an item as the basis for the priced charged
B. by how much the consumer is willing to pay for a product or service
B. by how much the consumer is willing to pay for a product or service
Which of the following data collection methods interviews a small group of people all at one time?
A. Observation
B. Interviews
C. Focus Groups
C. Focus Groups
Comprised of four marketing activities; product, price, promotion and place, also known as the 4P's. A business tries to integrate these activities to satisfy the needs of consumers.
A. Sales Marketing
B. Marketing Mix
B. Marketing Mix
Name that function: Designing, producing, maintaining, and improving products or services to meet changing needs and wants.
A. Product/Service Management
B. Pricing
C. Marketing Information Management
A. Product/Service Management
Before you begin the marketing research process, it is important to know what type of data is needed to solve the problem at hand. If the problem relates to the choice between two products which type of data do you need?
A. Opinions
B. Internal
C. Motivations
A. Opinions
In data sampling the ____________ determines how consistently an instrument yields similar results under varying conditions.
A. Reliability
B. Error
C. Validity
A. Reliability
a specific group of people you are trying to reach.
Target market
Belonging to or characteristic of a particular region.
A. Geographics
B. Content Marketing
C. Demographics
C. Geographics
Name that function: Planning ways to cover cost and reach the desired profit margin.
A. Pricing
B. Financing
C. Marketing Information Management
B. Financing
Which of the following data collection methods interviews a small group of people all at one time?
A. Interviews
B. Focus Groups
C. Social Media
B. Focus Groups
In data sampling the ______________ is determined by the sample size with respect to the population.
A. Bias
B. Reliability
C. Population
A.Bias
segmenting a market based on where customers live.
Geographic Segmentation
The advertising or promotion of a product, good or service to a wide variety of audiences with the expectation of appealing to as many people as possible
A. Content Marketing
B. Mass Marketing
C. Marketing Concept
B. Mass Marketing
Name that function: What the consumer pays based on expenses, consumer demand and profit margin.
A. product service management
B. pricing
C. selling
B. pricing