Functions
Distribution correlates to the ______________ component of the marketing mix.
place
The two types of distribution channels
Indirect & direct
This type of business is often the last stop between the producer and the final consumer. It sells goods to consumers for personal use
retailer
Which type of transportation is most used in distribution?
Trucks/trucking
Distributing Green Mountain coffee to as many gas stations in the US as you can so everyone will see/buy it is
intensive distribution
The _________________ function involves determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services.
distribution
All parties/businesses involved in a channel of distribution
channel members
These types of businesses often buy in large quantities from manufacturers, store the goods, then resell them to other businesses.
wholesaler
This form of transportation has the advantage of speed, but the disadvantage of cost
planes
Distributing the new iPhone to select retailers (Best Buy, Verizon, Target) is
selective distribution
As a part of the marketing mix, distribution involves the _____________ and ____________ used to make products available to customers.
Choose from the following: locations, methods, prices, selling, financing, promotion
locations, methods
Where does a channel of distribution begin?
With the supplier or producer (either counts)
___________________ are independent businesses that do not own the products they sell. They act as intermediaries by bringing buyers and sellers together.
agent or broker will count here :)
This method of transportation is relatively low cost and can handle large quantities, but it has a lack of flexibility with drop of and pick up locations and schedules
railroads
Distributing Purell hand sanitizer ONLY to Walmart is
The function of a ___________ is to track which items are selling and not selling, and to keep track of inventory in a scannable way
SKU or stock keeping unit
Where does a channel of distribution end?
with the final consumer
This type of wholesale business manages inventory merchandising for retailers by counting stock, filling it when needed, and maintaining store displays. They provide display racks to retailers and only bill the retailer for goods sold.
rack jobber
Almost all overseas freight is transported by
Ships/boats
What does LIFO stand for? AND give an example
Last in, first out. Examples depend on what you say :)
The process of buying and storing materials and products while controlling costs for ordering, shipping, and handling and storage.
inventory management or supply chain management
Give an example of a direct distribution channel, and of an indirect distribution channel
depends on what you said :)
This is a type of business that doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and ships it directly to the customer.
drop shipper
These two forms of transportation are rarely slowed down by bad weather
railroad and pipeline
What does FIFO stand for? AND give an example
first in, first out. Example depends on what you say :)