Media 101
The channel with the largest audience
What is CTV
Cost-effective, clickable and 72% of consumer are more likely to engage with video than a standard text ad
What is Video for Display
DOOH
What is Digital Out of Home?
Name 1 of the 4 Major CTV Streaming Services.
What is Netflix?
What is YouTube?
What is Hulu?
What is Amazon Video?
Percentage of people in the US who currently own a Connected TV.
What is 64%?
TV, Radio, Magazine, Billboard
What is Traditional Media?
A triple threat across display, social and video. Cost-effective compared to DM, creative messaging can be tailored to audiences, measurable. COMPLIMENTS a DM buy, does not have to replace the full flight. Can replace 2 drops vs. the full plan.
What is Customer Match Campaign
We have 60+ Connected TV (CTV) Inventory Partners. Name some notable partnerships.
What is (Amazon, Publisher Services (APS), NBCUniversal)?
What is life event inventory (ABC, ESPN, Fubo, Sling, Fox Sports)?
Name 1 of 4 issues with too much traditional TV spend?
What is This is high-funnel awareness advertising?
What is It MUST be complemented with high-funnel advertising online?
What is Consumers no longer just watch traditional TV? They also watch digital TV. If you aren’t in it, you are missing out on a large audience.
What is It is very expensive, not a tailored incentive message, and is not targeted?
What is input the full media mix in the Budget Model under Media Mix?
What is log the call in Atlas tagging it as Full Media Mix?
What is develop how much investment your client is doing in other areas to see if we can present a better ROI?
I have an average of @$30.00+ per spot
What is Broadcast TV
Compliments a broadcast schedule, is up to a 40% cost reduction and hyper-targeted. Tailored incentive messaging is efficient and effective
What is Programmatic CTV
How are we able to target utilizing CTV?
What is first-, second-, and third-party data?
What is lookalike modeling?
What is retargeting across all their devices?
Name 1 of 4 sources to pitch to your client when they are complaining about inventory feed issues and call routing issues with their 3rd party. They have asked you to show them something "better".
(AIM, SIM, Criteo, IMB Facebook AIA)
Average completion rate on CTV?
What is 96%?
I lean on voice-over personalities and live events to grab my audience
Who is Radio?
Increase views on your own inventory by dynamically advertising your inventory to both remarketing audiences as well as In-Market audiences through Google.
What is Criteo?
True or False. We have the ability to control the frequency of ad exposure and minimized wasted impressions?
What is true?
Name 1 of 4 issues with running a high OOH spend.
1. It is VERY expensive
2. Bought quarterly (at a minimum), not a nimble form of advertising, you are locked into the buy
3. Can be a cumbersome client experience with production & installation
4. Difficult to measure as part of a larger media mix
What value do clients have in adding video to their media mix?
What is Auto is just starting to adopt video, so your clients will be building early on awareness to beat competitors in the space?
What is clients will have the ability in increase their ROI, drive more leads and build brand awareness?
What is bridge the gap between high funnel brand awareness traditional advertising and low funnel digital marketing?
What is complete integration of all marketing channels?
What is complete aggressive presence targeting in-market shoppers in digital video?
ROAS
What is Return on Ad Spend?
Dynamically advertise your inventory to customers on FB or Instagram. Reach both a remarketing audience as well as IMB or Lookalike audiences that match in-market shopping indicators and customer preferences. Swipable format allows for shopping off your website. Keep customers engaged on Facebook through on FB VDPs and Inventory Marketplace.
What is IMB Facebook AIA w/On-Facebook VDPs
How can we track a conversion that started from a prospect watching on their Smart TV?
What is IP based mapping?
Name 1 of 3 digital alternatives to Print Media.
1. What is Bing Audience Ads
2. What is Snapchat Ads
3. What is AIM Native Ads
Value in asking for the client's full media mix.
What is A complete view for the client of their entire media spend allowing them to better plan marketing strategy monthly/quarterly/annually
What is The customer journey with COVID has changed. Let’s see how their current media mix maps to the reality of the new customer journey. For example, consumers are spending more time online and watching digital video. Are we getting in front of those eyeballs?
What is Ability to determine ROI of overall spend as it relates to vehicles sold
What is Understanding how the dealership’s marketing plan matches the consumer’s entire shopping journey, from discovery to purchase, and ensuring proper coverage of the entire funnel
What is Increasing impact of all ad buys with consistent messaging
What is Is positioned to bring strategic recommendations to improve overall marketing & business performance
What is Ability to help provide dealership insight into how that digital mix aligns to other similar dealerships, brands & markets