Terminology # 1
_____ is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
Attitude
____ ____ represents the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions.
Consumer Behavior
____ ____ includes all of the computing resources that collect, store, and analyze data.
Information Technology
____ is a restriction placed on the amount of a product allowed to enter or leave a country.
Quota
___ ____ ____ is the difference between the monetary value of a nation’s exports and imports
Balance of Trade
___ ___ is the practice of using barter rather than money for making global sales.
Counter Trade
_____ __ _____ is criteria or standards used in evaluating proposed solutions to the problem.
Measure of Success
____ ____ is the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behaviors can be grouped.
Social Class
_____ ______ is a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.
Brand Community
_____ _____ is the clandestine collection of trade secrets or proprietary information about a company's competitors.
Economic Espionage
____ ____ are facts and figures obtained by watching how people actually behave, using mechanical, personal, or neuro marketing data collection methods.
Observational Data
___ ___is a situation in which countries try to damage each other's trade, typically by imposition of tariff and quota restrictions.
Trade War
____ ___ Consist of three types of organizational buying situations: straight rebuy, new buy, and modified rebuy.
Buy Classes
____ ____ ____ is the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
Family Life Cycle
______ is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world.
Perception
___ is a society’s personally or socially preferable modes of conduct or states of existence that tend to persist over time.
Values
In a decision, _________ are the restrictions placed on potential solutions to a problem.
Constraints
____ ____ are consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
Global Consumers
_____ is a person’s consistent behaviors or responses to recurring situations
Personality
____ ____ ___ is a permanent institution that sets rules governing trade between its members through panels of trade experts who decide on trade disputes between members and issue binding decisions.
World Trade Organization