Marketing Mix
What are the four Ps that make up the marketing mix?
What is Product, Price, Place, Promotion?
Factual information about a population.
What are demographics?
Retailer accepts all forms of payment, including Apple Pay.
What is possession utility?
Includes personal information and contact information.
What is the heading?
When you should show up for a job interview.
What is early?
Deals with product development, design, features, and improvements
What is product?
Deals with specific locations
What is geographics?
What is form utility?
Can set you apart from others by showcasing what you are good at.
What are skills?
What you should wear to a job interview
What is professional dress?
Where to sell, distribution, and channels of distribution
What is place?
Deals with a person's hobbies, interests, and attitudes
What are psychographics?
Beach umbrellas sold in shops near the shore
This section shows where you have worked before
What is experience?
A piece of paper you should bring with you to a job interview.
What is resume?
Advertising, personal selling, sales promotion, and publicity
What is Promotion?
Deals with shopping habits, occasion response, and rate of use
That are behavioral characteristics?
Halloween candy is placed in stores in early fall
What is time utility?
This section shows how well-rounded you are as a person/student
This is important when physically sitting and standing throughout your job interview.
What is posture?
People
What is the 5th P?
Governmental study conducted every 10 years useful in market planning.
What is the US Census?
Often found on packages, labels, websites, etc.
What is information utility?
Never include these two groups of people as a reference.
What are family/friends?
Your phone should be set to this during a job interview.
What is silent?