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100

What is the formula to find CTR?

It is calculated by the simple formula: clicks/impressions*100.

100

What type of reptile does Darwin refer to himself as?

DRAGON

100

How does Adowrds determine ad ranking? (looking to hear at least 3 major call-outs/terms)

Google AdWords uses the bidding system to rank the listings. The system determines the ad position based on the Maximum bid & Quality Score of the ad. Higher the maximum bid and Quality score, better are the chances of being on top of the page. The best-combined maximum bid and the quality score get the top position.

200

Which of the following have an impact on Google Search Rank?

  •  The Subject Matter Of The Site Providing The Inbound Link To A Page Of A Web Site


  •  The Total Number Of Inbound Links To A Page Of A Web Site


  •  The Text Used To Describe The Inbound Link To A Page Of A Web Site

The Total Number Of Inbound Links To A Page Of A Web Site

200

What are all the different types of automated bidding stategies? Name at least 5

  • Maximize clicks
  • Target Search Per Location
  • Target outranking share
  • Target CPA
  • Enhanced CPC
  • Target Return on Ad Spend (ROAS)
  • Maximize Conversions

This strategy helps you set bids automatically to help you get as much as conversions as possible.

200

What is the difference between CPM, CPC and CPV bidding?

CPM : Cost Per Thousand is the amount you pay per thousand impressions that you receive, regardless of the number of clicks you receive.

CPC : Cost Per Click is the amount you pay for each click.

CPV: is when advertisers pay for each unique user view of an advertisement or website.

300

How can you automatically include the user’s query into the ad copy?

Dynamic keyword insertion

300

How to improve ad position?

  • Increase the quality score
  • Increase the bid
  • Focus on relevant ad extensions
  • Better landing pages
  • Make sure the relevance level of keywords, landing pages and ad copies are good
  • Different landing pages for different ads
300

1. What Does The Term "Sandbox" Mean In SEO?


  •  The Box With Paid Ads That Appear When You Perform A Search.
  •  This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword
  •  A Special Category Of Sites That Are Listed In Kid-safe Searches
  •  The First 10 Search Results For A Particular Keyword.



This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In The Top Rankings For A Particular Keyword

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