When/Why
When writing an effective Business Message... You
1. Get Things _ _ _ _
2. Save _ _ _ _
3. Focus on the _ _ _ _ _ _
1.Done
2. Time
3.Reader
Two main goals of the subject line are:
1. Summarize the _ _ _ _ idea
2. Encourage the reader to _ _ _ _ the message
1. main
2. open
5 Effective Business Messages:
1. Are Clear
2. _ _ _ _ _ _ _ _
3. _ _ _ _ _ _ _
4. _ _ _ _ _ _ _
5. Courteous
2. Complete
3. Correct
4. Concise
"We are requiring all staffers to complete these health insurance forms in compliance with company policy."
Receiver-Focused or Sender-Focused
Sender-Focused
Is this Passive Voice
"The wrong thing was done"
True
When proofreading Business Messages....
_ _ _ _ _ _ to find errors
Expect
The Disadvantages of Passive Voice:
1.A passive voice sentence usually contains _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
2. Passive voice is _ _ _ _ to understand
1. Less Information
2. Hard
Elements of Email Messages:
1._ _ _ _ _ _ _ _ _ _ _
2.Greeting
3. Opening
4._ _ _ _
5._ _ _ _ _ _ _
1. Subject Line
4. Body
5. Closing
In the email- assignment we were giving directions to our reader.
Indirect & Implicit
or
Direct & Explicit
Direct & Explicit
This is Active Voice:
"A serious mistake was made by the employee"
False
Why Persuasion is Better than Coercion:
1. _ _ _ _ _ _ _ don't change things permanently
2. People _ _ _ _ _ those who threaten them
3. Threats can _ _ _ _ _ _ _ aggressive _ _ _ _ _ _ _ _ _
1. Threats don't change things permanently
2. People avoid those who threaten them
3. Threats can provoke aggressive responses
List Should form a _ _ _ _ _ _ _ _
Sentence
The Indirect Problem Solving Pattern:
1. _ _ _ _ the reader's attention
2. _ _ _ _ _ I _ _ _ _ _ _ _
3. Reduce _ _ _ _ _ _ _ _ _ _
4. Motivate Action/ Make your Request
1. Gain
2. Build Interest
3. Reduce Resistance
"Please complete these forms so that you will be eligible for health and dental benefits"
Sender-Focused or Receiver-Focused
Receiver-Focused
O-S-V is Passive Voice
False its O-V-S
When using strong verbs:
1.Have the file _ _ _ _ _ _ _
2.Have a _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
1. Have the file written
2. Have a conversation recorded
_ _ _ _ _ _ _ _ _ _ _ (competence, caring, character) becomes even more important.
Credibility
Three Elements of Persuasion:
E _ _ _ _ _ _
L _ _ _ _
C _ _ _ _ _ _ _ _ _ _
Emotion
Logic
Credibility
S V O
Active Voice or Passive Voice
Active Voice
Are all the statements right? If so which one?
The team should consider these issues:
1. A comparison of our customer satisfaction surveys with any external metrics
2. The consequences of a bad newsletter
3. The impact of viral videos on our company's image
4.Which public relations strategies have been most beneficial to us in the past
5. The Best use of our promotional budget.
6. Being the expectations you create
False
Correct:
1.A comparison of our customer satisfaction surveys with any external metrics
3.The impact of viral videos on our company's image
4. Which public relations strategies have been most beneficial to us in the past.
5. The Best use of our promotional budget
Wrong:
2. The consequences of a bad newsletter
6. Being the expectations you create
When using an Effective Style:
Use _ _ _ _ _ _ _ _ _ _ _ _
Passive Voice
Lists must be _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
grammatically parallel
Four Levels of Courtesy:
1._ _ _ _ _ _ _ _ _ _ _ _ _ _
2. Polite Order
3. _ _ _ _ _
4. Sender-Focused Order
1. Polite Question
3. Order
Lists must be *blank* parallel
Logically or Grammatically
Both
Lists must be Logically Parallel
&
Lists must be Grammatically Parallel
Are all of these statements right?
The team should consider these issues
1. Contrast our customer satisfaction with any external metrics
2.Evaluate the impact of viral videos on our image
3. Determine which public relations strategies have been most beneficial to us in the past
4. Discover ways to improve our promotional budget
True