Principle 7
This is what Eugene Wesson was trying to sell.
What are sketches?
"You need to put yourself in someone else's ___."
What are "shoes"?
___ (quantity) of people we meet are hungering and thirsting for sympathy.
What is 3/4 or 75 percent?
These are the two reasons a person usually does something (a quote from J. Person).
What is one that sounds good and one that is the real reason?
To get people to pay attention to your ideas, you must ___ them.
What is dramatize?
This is what all successful people love.
What is a game?
This is the type of manufacturer that used the skills from principle 7 to market to large hospitals.
What is x-ray?
This is what the man in New York did to start appreciating his wife.
What is gardening?
When you show someone sympathy and they in turn do the same, this emphasizes the rule of ___.
What is reciprocity?
This is what Carnegie says we should assume people are.
What is honest or noble?
To increase sales of their new rat poison, distributors put ___ in their window display.
What are two live rats?
This is the job of the person whose team wasn't producing their quota of work in Charles Schwab's company.
What is mill manager?
This is the U.S. president mentioned in the chapter.
Who is Woodrow Wilson?
This is the name of the book by Kenneth M. Goode.
What is Turn People into Gold?
This is the magic phrase that can potentially stop all conflict.
What is, "If I were you, I would feel the same"?
This is what John D. Rockefeller did not like to see his children in.
What is the newspaper?
This is an example from the chapter of a common dramatization practice people use in their romantic life.
What is getting on one knee to propose, rather than simply asking someone to marry you?
This is the number Charles Schwab wrote on the floor to start a competition between the morning and night shifts.
What is six?
"Don't sell your service, let them sell ___."
What are "themselves"?
This is what the policeman saw that needed to be corrected.
What are fires in the park?
Carnegie says we are all ___ at heart, thinking of motives that sound good.
What are idealists?
J. Pierpont Morgan says we should never emphasize ___ reason people do things.
What is "the real"?
This is how the Philadelphia Evening Bulletin responded when it was attacked for carrying too much advertising and too little news.
What is by publishing all of the Bulletin's reading matter from one day in a 307-page book, titled One Day?
"When nothing else works, try to throw down a ___."
What is "challenge"?
These are two of the qualities workers expected from Mr. Seltz.
What are honesty, initiative, optimism, teamwork, enthusiastic work (pick at least two)?
This is the author of the book Getting Through to People.
Who is Gerald Nirenberg?
We should appeal to something that everybody ___.
What is "likes"?
This is how James B. Boynton successfully sold his brand of cold cream to a huge client the second time around.
What is by dumping 32 jars of cold cream on top of the client's desk, each with a dramatic tag?
Without challenge, this "hero of San Juan Hill" would have never been the president of the United States.
Who is Theodore Roosevelt?