Logos
What is Logos?
The effort to convince your audience through effective argument
Examples include: Using statistics, graphs, surveys, and other supporting details to back up their claims/positions.
What are characteristics of Ethos?
a person who is trustworthy, knowledgeable, and credible and uses this to promote their brand
What are the characteristics of Pathos?
To try and create a personal/emotional response to the audience. This is used to form an attachment to the message that the person is trying to convey.
Social Media, Television, Newspapers, Magazines, Radio, etc.
What philospher spoke about the 3 persuasion techniques?
Aristotle
Give an example of Logos being used in an advertisement or commericial
Give an example of Ethos being used in an advertisement or commerical
Give an example of Pathos being used in an advertisement or commercial
What is the definition of Media Literacy?
The ability to identify different types of media and understand their meaning
Media Literacy allows you to identify the influence and meaning behind media messages
If a commercial is using pictures of sad animals to persuade you to adopt animals, which technique is being used?
Pathos!
How is logos being used in the Apple commercial?
They are creating confidence if their product through showing all of the different things that can be done with an iPhone. This is also backed up by images of these new features.
How is ethos being used in the Infiniti commercial?
The company is using a successful basketball player to promote their vehicle. They are implying that you are successful or will be a successful person if you buy this vehicle.
How is Pathos used in the Volvo commercial?
They are evoking an emotional response through the safety features of the vehicle. They are giving an example of how a child's life can be saved with the motion detectors.
Lebron James is used as a trustworthy and credible figure promoting the audience to drink Sprite. Which technique is being used?
Ethos!
a Colgate commercial says that 9 out of 10 dentist recommend that their toothpaste is the best. Which technique is being used?
Logos!