Messaging
text only limit = 160 characters
SMS
has banner ads and popup ads
Mobile Web Advertising
ads that appear in launched apps
Mobile Application Advertising
usually runs before video user is watching
Mobile Video Advertising
is the use of interactive gaming technology to deliver embedded advertising messages to consumers.
Mobile Advergaming
can include images or video, and up to 500 characters
MMS
between page loads of sites or apps
Interstitials Advertising
local businesses use the mobile device’s GPS to send ads to users close by
Geo-location Advertising
what is a advantage for Mobile Video
Video encourages social shares.
what is a advantage for Mobile Advergaming
Increase brand awareness
what is a advantage for messaging
Quick and Immediate
what is a advantage for web ads
it is much more affordable compared with other traditional advertising methods
what is a advantage for
what is a advantage for Mobile Video
Video boosts conversion rates.
what is a advantage for mobile advergaming
Long-term results
what is a disadvantage for messaging
Misunderstandings
what is a disadvantage for web ads
Ad Fatigue
what is a disadvantage for web apps
Reduced Speed
what is a disadvantage for mobile videos
people can skip
what is a disadvantage for mobile advergaming
High cost