Live Laugh Admin
This is the name of function you use in the bulk dropdown to ADD programs
Edit Program
What SFDC object holds all other objects related to the client?
Parent Account
AD stands for this type of rep.
Account Director
Name the 3 CS directors.
Katy Lightsey, Jamie White, and Andrea Mashburn
Brand CS is aligned __:1
1:1
This Admin report is at the top of the reporting tab in your clients payment account. It's great for pulling BizIDs.
ABR / Account Business Report
Your rep submits an opportunity with the title "KFC - YA flight". What type of product would this most likely represent?
Yelp Audiences
You will need your YCM to set up YA. What does YCM stand for?
Yelp Campaign Manager
These are top spenders @ Yelp that will require weekly meetings and optimizations.
Top Accounts
Y4BO, BOA, they mean the same thing. Name 2 things that clients can do via these portals.
Respond to reviews, messages, update certain listing info.
Cannot sign up or change ad spend, update listings in bulk.
The maximum categories a listing is allowed to have on the front end.
3
These are like emails, tasks or tickets in SFDC.
Cases
TTD is our preferred Demand Side Platform when setting up YA campaigns. What is their full name?
The Trade Desk
Besides your onboarding doc, this is the main CS resource hub.
Wiki
This pricing tier is the lowest, representing any amount of CPC spend over $0.
Basic
Where can I adjust SBCPC locations, update ad categories, and increase/decrease CPC spend?
Campaigns tab
This is where you access the client's main "wallet" from the parent account.
Payment Accounts: in the upper righthand side of the parent (look for active programs, your name, etc).
Reps use the CET to get a recommended budget before pitching. What is the CET?
Campaign Expectations Tool
These are the 4 pillars of CS Success
Content, Certification, Quality Assurance, Performance
These on-platform ads are similar to our standard CPC product, but drive users to engage with a new product/initiative via the ad flow and have different creative.
Showcase Ads
Where would you check to quickly see if your client is fulfilling their CPC campaign(s)?
Campaign > Stats Page > Flow
This is the most important part of the opportunity, as it feeds the org's revenue reporting.
Product, specifically revenue schedules/amount.
RepairSmith is very particular about where their ads delivery, enabling NKT. What is that and what does it do?
Negative Keyword Targeting, blocks ad delivery from certain input keywords.
Sales drives client strategy. CS drives client ___.
Either: Communication, day-to-day relationships, satisfaction, performance.
David's Bridal is angry about a 2 star review. They want you to remove it.
Their performance has been stellar over the past month, but they're so mad they are threatening to end spend if the review isn't taken down. How do respond.
- Focus on performance
- Coach to a review strategy
- Give perspective