Messaging
What is SMS?
text only limit = 160
characters
What is Interstitials Advertising?
between page loads of sites or apps
what is Geo-location Advertising?
local businesses use the mobile device’s GPS to send ads to users close by
What is Mobile Video Advertising?
usually runs before video user is watching
What is Mobile Advergaming?
Mobile advergaming is the use of interactive gaming technology to deliver embedded advertising messages to consumers.
What is MMS?
can include images or
video, up to 500 characters
What is Mobile Web Advertising?
- banner ads
- popup ads
What is Mobile Advertising?
is a type of ad that appears on devices you carry with you, like smart phones and tablets
What is Mobile Application Advertising?
ads that appear in launched apps
What is Mobile Marketing?
is a digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, or other mobile devices, via websites, email, SMS and MMS, video and apps.
what are the Advantages of messaging?
Easy Access
What is an advantage of web ads?
Viral Potential
What is an advantage Web Apps?
Lower Cost
What is advantage of Mobile video?
Instant Transactions
What is advantage of Mobile advergaming?
Increase brand awareness
Potential for Bad User Experiences
What is a disadvantage of internitials?
User Costs
What is a disadvantage of geolocation?
Possible Navigation Issues
What is a disadvantage of Mobile video?
Little Room for Errors Up Front
What is a disadvantage of advergaming?
expensive campaign even though creation cost of mobile games