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Primary focus of marketing
Whis is Customer needs?
People who use products.
What is consumers?
A customer or potential customer who
has an unfulfilled desire and is financially able and willing to satisfy that desire.
What is market?
Physical goods that offer benefits to the consumer
What is tangible prducts?
Involves budgeting for marketing and involves offering customers different forms of payment for a company's products or services
What is financing?
Sellers of products
What is vendors?
The particular group of customers that a business seeks to attract.
What is target market?
Sport/event organizations develop and generate newsletters to
What is communicate with the public?
Developing, maintaining, and improving
What is Product/Service management towards products?
The approval or support of a product or idea
What is Endorsement?
The mailing technique businesses often use if they do not have mailing-list software
What is blind carbon copy?
Revenue earned beyond the breakeven point
What is profit?
The means of making customers aware of products that encourage them to buy.
What is promotions?
The promotion of a company in association with property
What is sponsorship?
A sport/event organization can determine advertising reach of a magazine by analyzing the publication's
What is Circulation?
The value of the next best alternative that you forgo when making a choice.
What is oppurtunity?
It involves gathering and using information about customers to improve business decision making
What is marketing information mangement?
The payment for material that has been copyrighted, or legally declared as belonging to the creator
What is royalty?
Dividing the total market into smaller, more specific groups.
What is market segmentation?
A business that keeps the focus of satisfying customer needs is said to be following the marketing concept.
What is marketing concept?