Mass Hysteria
A mixture of various technologies that are used to reach an audience.
What is mass media?
Changes in fashion, changes in size and structure of population, changes in real income,
What are reasons why needs or wants for a product might change?
The collection and analysis of information that relates to the consumption of products or services.
What is market research?
The degree to which the products supplied by an enterprise, and the quality of the service provided in selling these products, meet or exceed the expectations of customers.
What is customer satisfaction?
Two methods of electronic advertising.
What is internet, social media, email, mobile phone, viral marketing?
(name any two)
Examples of this are Twitter, Facebook, linkedIn, WhatsApp, and Instagram.
What are examples pf social media?
Examples of this opportunity includes DVD and BleRay players, satellite and digital television, digital cameras tablets, and smartphones.
What are opportunities from advances in technology?
The collection of first-hand data or original information (information that does not already exist) through different forms of field search.
What is primary research?
Establishing and mainatining brand loyalty.
What is a reason for retaining customers?
A situation where an enterprise supports an event or an organisation in some way and receives publicity as a result.
What is sponsorship?
Examples of this are posters and leaflets.
What are examples of inexpensive methods of communication?
Examples of this are availability of grants and subsidies, changes in taxation, changes in law.
What are opportunities from changes in government policy?
It tends to be more expensive.
What is a disadvantage of primary research?
Increasing or defending sales, market share or profit.
What is a reason for retaining customers?
People speaking to each other about a particular enterprise or product.
What is word-of-mouth?
This method of online communication would be approriate for most, if not all, enterprises.
What is a website?
A prime example of this is the internet.
What is an oppportunity that arises from globalisation?
The collection of information that already exists through different forms of research.
What is secondary research?
A small number of people who are brought together to give feedback on a specific product or service.
What is a focus group?
A set of web pages served from a single web domain.
What is a website?
One of the oldest and cheapest methods of communication.
Waht is word-of-mouth?
The result of new production methods that enterprises are able to use to meet changes in demand.
What is an opportunity due to changes in the ability to meet needs or wants?
This is useful to use for a new product.
What is an advantage of primary research?
A person employed by a market research firm to visit retail establishments, posing as a casual shopper, to collect information on products and the quality of service.
What is a mystery shopper?
All of the collectively comprised publicly accessible websites.
What is the World Wide Web?