Types of corporations
Forming this type of corporation is easy to do, but could put you at risk for liability
Sole Proprietorship
According to Grant Cardone, you should create goals that are this much bigger than everyone else's
10 X
To calculate your numbers (sales percentage) during a stage presentation, first you have to count this
How many people are in the audience during your presentation
Your personal look and your branding should be aligned with this
Who you are on the inside
Your programs and services
Your social media presence
Your freemium, low ticket, mid range, and high ticket offers are all part of this
Value ladder
This is the most common type of business formation for a coaching/mentoring business because it protects your liabilities and doesn't require a large team
LLC
A Crucial Conversation is defined by having: High Stakes, Strong Emotions, and _________(this)
Opposing Opinions
Short term sales numbers include the sales in the audience that day. Long term sales numbers include this
People who purchase your products/services after upsells. This could me months after your actual presentation
When talking to a potential client, the difference between where they are now and where they want to be is called this
The GAP
Downloadable pdf, strategy sessions, mini courses, checklists, and quizzes are examples of this
Freemium or Lead magnet
C Corp
People typically handle a Crucial Conversation by:
Avoidance
Facing them and handling them well
or _______(this)
Facing them and handling them poorly
When an event producer offers to let you speak on their stage, the first thing you should do is _______ (this) before accepting their offer
Ask questions about the audience to see if it's a good fit
They get paid more for the same amount of work. No client drop off. Increased in ideal client
This is the typical transition to sale whether from an online or an in person audience
Would it be okay if I took just a moment to share with you what it would look like for us to work together?
Would it be okay?
If I took just a moment
This type of corporation can have a maximum of 100 shareholders
S Corp
Grant Cardone considers this level of society a very poor goal, and one of the most trapped segments of society economically
Middle class
These are 5 things you would want to know about a speaking opportunity before knowing if PAYING to speak is a good idea for you
Audience demographic, number of attendees, how many events they have produced in the past, if an offer can be made from stage (and the rules), online or in person, what the speaking opportunity includes, how much time on stage, how many other people are selling, what $$ people paid for a ticket, etc
Your biggest business success of the semester was this
Custom response
It's too expensive. I need to talk to my spouse. I don't have time. Are all examples of this that every salesperson needs to overcome
Objections
In this type of corporation, the owners can have "preferred" stock
C Corp
According to Grant Cardone, there are 4 levels of action:
1. Do nothing
2. _________
3. Take normal levels of action
4. Take massive action
Retreat
A planned method for getting clients from free offers, to low ticket or high ticket offers is called this
A funnel
Your biggest emotional/personal success of the semester was this
Personal response
Tell me your main offer right now with details and price point
Custom answer