KPIs
SEM/SEO
OTA
OTT
Amazon DSP
YouTube
Digital Audio
Social Conquest
What does CPM stand for?
Cost per milli/Cost per thousand impressions
What does SEM stand for?
Search Engine Marketing
What does CTR stand for?
Click Through Rate
Name 3 products that assist with brand awareness?
SEM/SEO
OTA
TWIN
Endorsements
Sponsorships
Display
OTT
Amazon DSP
YouTube
Digital Audio
Social Conquest
Where do you go to locate pricing for streaming campaigns that do not require a custom estimate?
The digital rate card
What does SEO stand for?
Search Engine Optimization
Name one differentiator for Audacy related to digital
Transparent reporting
Top 3% of Google Premier Partnerships
Google Beta Testers
Top 3 podcast networks in the country
86% of our SEO clients get keywords on the 1st page of Google within 6 months
First look inventory for OTT
SEM managed by people and not just AI
Opt-in email database
YOU!
Name one product that allows an advertiser to target people based on them being interested in their competitor?
SEM
Geo-Fencing
Social Conquest
What is our monthly minimum for advanced targeting?
2500 per month
What is the difference between "O&O" and "Extension Digital"?
Extension- Digital products executed through the agency and that depend on a third party for either data or fulfillment
What digital products work well with endorsements?
Targeted social
Station display
Station Email
Streaming
If a client says they track the success of a campaign based on phone calls, appointments, and leads. Which products might you recommend? Name two.
SEM, Live Chat, Social, Email
How many monthly listeners do we have with Audacy throughout the country?
68 Million
What does CTN stand for and what is it used for?
Call Tracking Number
SEM
What is attribution?
Tie advertising exposure directly to performance outcomes and lift by analyzing complete audience journey activity – online and offline.
Describe the 3 stages within the sales funnel
Brand Awareness, Research, Purchase
What do DSP and PMP stand for?
DSP: Demand Side Platform
PMP: Private Market Place
Name an audience segment that can be targeted via the Amazon DSP
Demographic Via Nielsen
Third-Party Ingested Segments
First Party View Behaviors
Lifestyle Audiences*
In-Market Audiences*
Lookalike Audiences*
Purchase Audiences*
Subscription Audiences*
What are two metrics we can measure with attribution?
-Web lift
-Foot Traffic
-Brand Lift
-App Downloads
-Sales Lift