Narrative
A series of events that make up a story
This gives the first and most important impression to give your readers
Cover
An online journal or informational website displaying information in reverse chronological order, with the latest posts appearing first, at the top.
Blog
Satirical technique that represents something as better or worse than it really is.
Exaggeration
A video blog
Vlog
The creation or construction of a fictional character
Characterisation
Title of a newspaper
Masthead
Visual representations of the external form.
Pictures/Images
Attitude of the speaker
Mood
The art of camerawork in film-making.
Cinematography
Place and time a story happens
Setting
A list, usually found before the start, that outlines what is included in the text
Contents Page
A connection to other web-pages
Links
Satirical technique that imitates the techniques and/or style of some person, place, or literary work.
Parody
Targeting specific listeners/viewers based on gender, age, social and economic background, cultural and ethnic background, education, political, social and moral interests, etc.
Audience
A universal idea, lesson or message explored throughout a text
Theme
A line naming the writer of an article
Byline
Use of the pronoun 'I' to personalise story
First Person Narrative
Satirical technique that presents the opposite of a particular situation in order to make a point about it.
Reversal
A specialized segment of the market for a particular kind of product or service
Niche
A dramatic structure outlining the key steps in successful storytelling
Freytag pyramid
Opening sentence of a newspaper article containing the who/what/where/when/why
Lead sentence
The way in which something is arranged or set out.
Format
Language used in tutorials/'how to' presentations to describe, explain, define, inform, or clarify. It literally means "to expose.
Expository language
Creating a new method, idea, product, etc
Innovation